Mantra pulled out its repertoire of Diwali specials across it's network of 8 stations with 'Diwali Dhan Dhamaka', where the listeners will take home jewelery vouchers worth Lakhs.
Talking about the initiative Kanwar Sameer, National Programming Head, Radio Mantra said, “Its our prerogative to give the audience an innovative and out of the box content and at the same time, make it as lucrative and rewarding too. From fervor to monies, Diwali Dhan Dhamaka has everything one would want for the occasion.
Celebrations have already started with “Lakh Pate Ki Baat”, tips regarding buying & maintaining the jewelery. “Market Meter” will keep the audience up to date with bullion prices. 'Bollywood Gems' wil punctuate the late evening show 'Love Aaj Kal', featuring endless facts and trivia of our very own bollywood. Apart from that, for the on ground connect, LIVE requests, Obs and testimonials will be AIRED through out the activity.
Listeners can participate in the contest by texting 'Diwali/ Dhan' on 57272 the moment they hear the chinking sound of the coins. The lucky ones will get a chance to answer 4 simple questions and win jewelery vouchers. With each question, the stakes will become higher but at the same time, nobody will be returned empty handed.
The activity has been powered by an array of sponsors that are established names in the market. (Names of the sponsors locally).
The flavor of the festive season will reflect in all the shows & interstitials and loads of other surprises and celebrations are already lined up. For details and updates, stay tuned to your 'Life Ka Mantra'.