PRLog - Oct. 17, 2011 - PALM SPRINGS, Calif. -- Newly launched non-profit The American Society for the Prevention of Cruelty to Children has announced internationally known parental expert and family advocate Jo Frost as the official celebrity spokesperson for the organization.
"I'm honored and excited to be working with the American SPCC," Frost said, "From personal experience, I know that to affect change, recognition and dialogue must first take place, and this is the goal of the American SPCC. Breaking the taboo associated with talking about child abuse is the first step toward healing for victims and potential abusers.”
The statistics are alarming: in the U.S., it is estimated that one in two children suffer from some form of abuse. One in four girls and one in six boys will report an act of sexual abuse. Equally sobering is the revelation that the U.S. leads the world in reported cases of child abuse deaths and that the actual number of abuse incidents is estimated to be significantly greater than the number reported.
“This is the elephant in the room that no one wants to talk about,” said Terry O’Neal, President of the newly formed 501(C)(3) non-profit. “The frightening prevalence of child abuse in the U.S. must be recognized. It is the goal of the American SPCC to bring national awareness to this growing concern.”
Frost is best known in the U.S. as The SuperNanny, from her hugely popular hit TV show that ran for eight seasons and aired in 49 countries. With 24 years experience in childcare, Frost knows how crucial the early years are in personal development.
"It's critical that frustrated parents and abuse victims know that they have somewhere to turn for help," Frost said, "My hope, and that of the American SPCC, is that by raising awareness of the prevalence of child abuse in our society, people will begin to take notice, talk about these issues and seek healthy solutions.”
Children who have been abused are the lion’s share of people who commit violent crimes and become addicted to alcohol or drugs – and more than 30% of child abuse victims will abuse their own children. Twenty percent of students experience physical bullying and almost a third of children experience some type of bullying. The U.S. spends more than $100 Billion each year for costs associated with child abuse.
Jo Frost video on child abuse prevention:
“We are thrilled to have Jo Frost working along side us,” said O’Neal. “Beyond being an internationally recognized family advocate, she’s a person who’s in touch with the stresses that families endure each day, and she intuitively gets to the foundation of family traumas, which can, and often has, led to child abuse.”
Frost has authored five books on childcare. Her newest title, Jo Frost's Confident Toddler Care, went to number one the summer of 2011 in the U.K. She is currently a regular contributor on the Rachel Ray show and has another TV show, Extreme Parental Guidance, in its second season in the U.K.
The American SPCC was formed in January 2011 by J.E. Henningsen, who recognized child abuse as a critical problem in the United States needing to be addressed in a new way. Through local partnerships and national efforts, the American SPCC aims to reduce and prevent child abuse.