The focus of this website is to generate more internet-savvy clientele and dedicate Search Engine Optimization (SEO) hits over their hotel competitors in the Carillon area. Unlike the standard display of hotel brand websites, Holiday Inn hopes to enhance the customer’s experience and interactive time spent on each page, generating more booking nights and social awareness.
General Manager of Holiday Inn, Bob Sauerwine, commented, “We have everything a traveler would want; Great rates, completely remodeled floor plan and a friendly staff. This hotel just needed a website that could portray all of that.”
This project took an entire staff contributing to content, all new photography of the hotel and a lot of planning to complete. Holiday Inn’s management company, H.I. Development, assigned Creative Marketing Manager Adrianne Robert to complete the independent website after the hotel struggled with Google hits and Internet traffic from their brand website.
After the September 23rd debut of the Warner Brother’s film “Dolphin Tale,” the Holiday Inn St. Petersburg/Clearwater International Airport expects to gather more room nights from visitors staying near the Clearwater Marine Aquarium, home to Winter the dolphin.
“While the movie is hot, our hotel needed this extra boost to make us stand apart from the crowd of other hotels in the area,” states Kim Cason, Area Director of Sales for H.I. Development. “We know this website is more impressive for our target market.”