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Follow on Google News | Persuasion Engines Makes Market Debut with Snapshot!Consumer Behavioural Values Start-up Targets Lifestyle Directory Users with Smart Customer Profiling Tool and Enticing Launch Offer
Psyche 1.0 is easy to use and is designed to simply plug in to any database. Psyche 1.0 helps organisations to greatly improve customer targeting and engagement by answering a fundamental question: why some people buy from them, but others, who look the same demographically and share the same lifestyles, don’t and won’t? Stephen Barr, Persuasion Engines’ Founder and a behavioural psychology specialist, commented: “Most buyer behaviour is driven by a person’s values beliefs and motivations; “Snapshot! The company runs its own private research panel of more than 5,000 UK adults, called the Persuasion Engine; it’s this Persuasion Engine that feeds Psyche with relevant data to deliver this values-based segmentation. Panel members answer questions about their values, beliefs and motivations, as well as sharing information about what they are currently buying , doing and consuming. Through sophisticated statistical modelling of the Persuasion Engine the findings are then applied to the whole of the UK (on the ‘Orchard’ multi-source UK database from greenstone data solutions ltd.) to provide a prediction regarding the underlying values, beliefs and motivations of more than 36 million UK adults. Each of these adults has been tagged with one of eight Psyche-Types. Jon Hinkley, Managing Director of greenstone data solutions comments, “greenstone is always looking for ways in which we can give our clients an edge in their targeting and hence our interest in Psyche 1.0. We’ve taken a number of our clients through the Snapshot! process already and the initial results have exceeded all expectations. It was a logical step to therefore add Psyche to our multi-sourced UK wide prospect database, Orchard and we’re delighted to be able to tie-up exclusively with Persuasion Engines in this way, to further improve the service offering we provide to our clients and prospects”. Snapshot! is now available from Persuasion Engines with pricing starting at £950. For further information on Persuasion Engines and its suite of Psyche 1.0 products please go to www.persuasionengines.com. Notes to Editors About Persuasion Engines: Persuasion Engines was founded in early 2011 by Stephen Barr, a specialist in behavioural psychology and understanding the values behind these behaviours. Using a combination of its Psyche 1.0 product and the powerful Persuasion Engine it provides marketing professionals with the tools to understand and answer a fundamental question: why some people are more likely to purchase one particular brand above another and why others who look the same demographically, don’t and won’t. www.persuasionengines.com End
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