Dave Robinson, Head of Partnership Marketing at Boots UK, commented: "We're delighted to launch Boots first web app and provide Advantage Card holders with a fun way to find out more about the Boots Treat Street shopping portal. We know our customers enjoy shopping and we're sure they'll enjoying playing with our app too."
Users can take a stroll down the pretty pastel coloured street, passing favourite retailers like eBay, New Look and Play.com as they collect prizes and avoid hazards. Gamers try to get as high a score as possible before the time runs out and then share their scores with friends and family on Twitter or Facebook,
Once they've shopped till their heart's content, gamers can visit Boots Treat Street where they can really shop the high street online. With every £1 spent on purchases through Boots Treat Street at other retailers such as French Connection, lastminute.com and Office Shoes, customers collect at least 1 Boots Advantage Card point, and can quickly rack up more points to spend in Boots stores and treat themselves with.
The Treat Street Trolley Dash app can be downloaded from Apple iTunes (http://itunes.apple.com/
At Boots Treat Street, customers collect at least one point for every £1 they spend, as well as getting exclusive offers vouchers, and discount codes from the high-street's biggest retailers including Comet, Currys and the Apple Store and also online retailers, such as eBay, Lovefilm and Play.com. Customers just log in to Boots Treat Street and click through to the retailers site via a special link which means that their purchase can be tracked and their Advantage Card points awarded.
Boots Treat Street also offers vouchers, discount codes (http://www.treatstreet.boots.com/
About Boots Treat Street:
Established in 2010, Boots Treat Street enables Advantage Card customers to collect Boots Advantage Card points with every purchase they make online through the website. Customers shopping through Boots Treat Street collect at least one point for every £1 spent with selected online shops.
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