Material Handling Equipment Distributors Achieve Sales Success

Oct. 17, 2011 - PRLog -- The MHEDA Journal Online (http://www.TheMhedaJournal.org), is the leading online magazine for the forklift, conveyor, storage & handling, and general material handling equipment industries. The 4th Quarter issue of the magazine is online now and features articles focusing on achieving sales success in an uncertain economy, including a collection of Sales Success Stories from material handling equipment distributors. Success Stories are case studies of unique material handling equipment applications installed by MHEDA members.

In addition, the Fall 2011 issue features a collection of stories designed to help material handling equipment distributors sell better in the current economic climate. Topics ranging from Selling Strategies, Customer Service, Internet Sales, Marketing, Merchandising and more will aid distributors in their quest to achieve sales success.

The issue also features a section devoted to the lead-time quagmire that has plagued the industry since the beginning of the economic down turn. Distributors and manufacturers sound off about product availability, production capacity and lead times in the material handling industry. See what distributors expect and how the suppliers are addressing these issues.

“The most important thing a manufacturer can do is be correct with estimated lead time,” says one distributor. “If they change the lead time once or twice after the order has been placed, we now have a very upset customer who thinks we lied initially to secure the order.”

To learn more about achieving sales success and the lead-time quagmire, read the entire 4th Quarter 2011 issue on The MHEDA Journal Online.
http://www.themhedajournal.org/index.php/magazine/current.... The MHEDA Journal is published quarterly, in January, April, July and October. For more information, contact Steve Guglielmo, content editor of The MHEDA Journal, (315) 445-2347, email: steve@datakey.org.

About MHEDA
Founded in 1954, the Material Handling Equipment Distributors Association (MHEDA) is the premier source for manufacturing knowledge, education and networking. Through its member journals (www.TheMhedaJournal.org), e-magazines, newsletters and industry wiki (www.wikimheda.org), MHEDA connects the manufacturers of storage & handling, lift trucks and conveyor equipment and distribution leaders for the purpose of delivering optimal solutions to the users of those products. MHEDA publications are the industry’s voice for all matters related to the latest technology and the most up-to-date processes spanning the movement and storage of all materials. A 501(c)3 organization, MHEDA members span all of North America.