This year, more generous
According to data released by the National Retail Association, during 2010 Thanksgiving weekend, the total spending of U.S. consumer in the store or online shopping up to $ 45 billion higher than previous year's $ 41.2 billion. Among them, the store traffic is about 212 million shoppers, more than 1.95 million shoppers in 2009 Black Friday. Since the survey began from the association on 2004, there is the largest number of customer traffic on the Thanksgiving shopping day, almost all of the shopping centers are overcrowded, average spending per customer is $ 365, increased 6.4% than last year. Internet sales are also very optimistic on 2010 Black Friday, according to a professional agency preliminary statistics, as at 15:00 on the 29th, "Cyber Monday" sales were up 15 percent over the same period of last year, "Cyber Monday” or will be the busiest online shopping day of the year. According to forecasts, this year's "Cyber Monday" sales will exceed $ 887 million than last year's, $ 1 billion in no doubt.
American consumers seem to be more willing to spend money this year than the last two year. In fact, their wallets will be opened before Thanksgiving. This year, the "Black Friday" holiday sales season started on black Friday as a landmark feature significantly reduced, Early November many websites have launched many promotion methods which is usually introduced in the "Black Friday", and successfully brought back the consumer desire for consumption.
The power of online marketing
Compared to previous years, an important feature of this year's Thanksgiving holiday sales, is the strong growth in online shopping. This year, the emphasis on online sales from major brands is significantly greater than in previous years. Many businesses start the "Cyber Monday" promotion earlier, "Cyber Monday" turned into a real "Web Week" or "Web Months." In addition to the same merchandise and discounts to stores, online shop has many exclusive products and providing free delivery service on a certain amount of shopping sites. The temptation is not small for those who do not like crowded shoppers. Data show that in more than 20 days before 2010 Thanksgiving, the online sales grew 13 percent to $ 9 billion than 2009 Black Friday. Only on the day of 2010 Thanksgiving, the amount of consumer online shopping reached $ 407 million, up 28% over 2009. According to a world-renowned Internet traffic monitoring and analysis agencies forecast that 2011 black Friday during the holiday season, the total U.S. online sales will reach $ 32.4 billion. Although online sales are only 8% -10% of the big cake share, but its convenience is increasingly winning more and more consumers.
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