Flip.to Unveils Marketing Platform that Turns Hotel Guests into Advocates and Generates ROI

Oct. 13, 2011 - PRLog -- Flip.to, a social media marketing platform for hotels, restaurants and airlines, today announced that its online platform aimed at helping hotels turn their guests into brand advocates is now available to all hotels.

Nearly one in four guests has used Flip.to to spread the word to their friends, family and colleagues about their upcoming trip, and in turn, where they'll be staying. This level of engagement is far higher than traditional marketing campaigns and has translated into big numbers in just about every metric, including ROI.

Every post that a guest makes to their social networks through Flip.to reaches 275 people on average. For every 100 posts shared through Flip.to, hotels have seen 300 to 1000 unique visitors coming to their site, 10 to 50 new leads generated, and most importantly, 10 to 20 booked room nights. Flip.to has been reaping a minimum of 5X ROI for hotels.

"We know from research that our most powerful marketing tool is referral from our current customers," said John Moser, Chief Brand and Marketing Officer, Denihan Hospitality Group. "Flip.to has enabled us to bring the voice of our customers into the sales process."

“Your guests are the single best source for spreading the word about your hotel. Most folks trust their friends and family more than advertisements. Collectively, they’re a huge, untapped marketing force,” said Brian Kent, co-founder of Flip.to.

Flip.to already has over 75 hotels around the world on the platform that blends into a number of different guest touch points, including being successfully integrated on all major booking engines. Once integrated, hotels have full control over the messages that guests share and the incentives that can be earned by them and their networks. Flip.to enables hotels to track all of the activity and conversions their guests have drummed up in real time.

About Flip.to
Flip.to is a marketing platform for hotels, restaurants and airlines that turns their guests into engaged brand advocates to boost brand awareness and earn new clientele. Launched in early 2010, Flip.to is generating substantial ROE (return on engagement) and ROI for clients around the world.

To find out more about how Flip.to works and to sign up, visit http://flip.to.

Company Contact
Ron Callari
VP, Business Development
Flip.to
Email: rcallari@flip.to
Mobile: (201) 681-3728