New Social Site Has Some Smitten, Others Enraged

Oct. 13, 2011 - PRLog -- eLoveHate.com Cuts Out Shades of Gray

As the newest arrival to the social media scene, eLoveHate (eLH) has already garnered the engagement of megabrands like Starbucks, Under Armour, Samsung, Axe Cologne, Justin Boots, Mountain Dew and TGI Fridays, along with personalities like famed wrestler Hulk Hogan and up-and-coming IndyCar Star and Seventeen Magazine's "Pretty Amazing" Finalist, Shannon McIntosh.

"As a social site, it's completely addicting" says McIntosh, "but for me it's also a great place to show potential sponsors that I can help them connect with racing fans." And with hundreds more "Love" votes than even Danica Patrick or Jeff Gordon, McIntosh's says her eLH ranking puts her ahead of the pack - and in the sponsorship spotlight.

The secret to the early success of eLH is the focus on passionate engagement. This site strips away the gray areas and instead showcases the people, the teams, the brands, and the highs and lows of daily life that bring out our strongest emotions of Love or Hate.

There are no "like" buttons on eLoveHate, no scales of one to ten, no three of five stars. Users only vote "Love" or "Hate" on anything they desire - nothing in between. So unless users are truly passionate about a topic, it doesn't even rate a mention.


Love and Hate Go Head-to-Head

One of the most innovative aspects of the site is the ability to pit any two topics against one another on the eLH Head-to-Head page, often with surprising results.

For Instance, currently the New York Yankees are more loved than Justin Timberlake, Charlie Sheen is more hated than Facebook Spam, Lady Gaga is more loved than Disney World, and Turtles (that's right, the slow moving hard-shelled reptiles) win the Head-to-Head against President Obama...ouch!


The Online Battleground for Brand Bragging Rights

By energizing local fan bases, small companies have begun leveraging eLH as a way to market themselves against national brands. With enough "Love" votes on their side, a local coffee shop can use the Head-to-Head feature to show that they are more loved than chains like Starbucks or Boston Stoker.

One Ohio based pizza chain, Cassano's Pizza King, leverages eLoveHate Head-to-Head statistics to show consumers they are more loved than their national rivals Pizza Hut, Donatos Pizza, and Papa Johns Pizza combined. Chip Cassano, CEO of Cassano's Pizza, says "What I like about eLoveHate is that truly great quality is rewarded over quantity. It's not enough to be familiar. To earn a person's love, you've got to be doing something special."

With the detailed level of charting and reporting eLH offers, the site is also poised to become a major resource for companies to gain insight into trending attitudes and perceptions toward their brands, products and services.  


Sarah Palin Wins Presidential Vote

The next election may not be until 2012, but the virtual voting booth is open now on eLH. So while Rick Perry, Mitt Romney, Michele Bachmann and other presidential hopefuls grab their share of Love votes, Sarah Palin easily wins the Head-to-Head battle for the Presidency. But with new votes cast daily, anything could happen tomorrow.


The Battle of the Bands Takes Center Stage

eLH has become a virtual moshpit of rockers clamoring for love. Empassioned fan groups rally together to drive their most loved up-and-comers to the daily top ten list, garnering worldwide exposure for their band alongside their legendary counterparts.

Fans recently propelled an unsigned rock group on tour in the midwest, Seven Circle Sunrise, to the Top Ten loved bands alongside household names like Cage the Elephant and Pearl Jam. Independent bands like Seven Circle Sunrise often leverage statistics like these as negotiating tools to secure their first record deal.  


eLoveHate Levels the Playing Field

Passion runs deep in football fans, especially with long-standing NFL rivalries like the Dallas Cowboys and the Washington Redskins. But winning on the playing field does not guarantee a win on the eLH scoreboard, where teams go Head-to-Head daily in a virtual grudge match where fans drive the touchdowns in a game with no time outs.

eLH also allows users to experience Fantasy Football in a whole new way. Members can select matchups pitting players, teams or leagues against each other, then see who selected the winning combination to come out on top at the end of the season.  

But eLH isn't just for pro sports, giving college and even high school sports fans a place to win the matchup for school spirit. Fans cast love votes for their favorite alma mater in the ultimate battle for schoolyard supremacy, then click the Head-to-Head to see who comes out on top. This may be the place where the University of Michgan can actually beat Ohio State.


The Future of eLoveHate.com

As the level of user activity continues to mushroom, new features are already in the works. "We're already planning the next upgrade to the site" says Jerritte Couture, lead web developer at U! Creative. "More sharing capabilities, photo and video posting, mobile updates, user groups, a dedicated iPhone and iPad app and more - everything is on the table."

With the ever expanding tool set eLH offers users to share their passions, the site continues to be the perfect platform to "Let the world know! Fan the flame!"