According to the report, several segments of the enterprise communications market saw strong growth last year, including internet protocol (IP) telephony, web conferencing, and IP private branch exchange. However, videoconferencing and telepresence saw the most significant growth, increasing 35 percent from the previous year.
One of the strongest drivers behind the growth was businesses' desire to reduce costs. Through technology, such as videoconferencing, businesses can reduce the cost of travel significantly by connecting with employees and other companies in their own conference rooms.
"In 2010, we saw accelerated spending on IP yelephony, web/audio conferencing, videoconferencing, and a variety of collaboration tools, especially in those organizations with 100 [to] 500 users," Duke said. "And to no surprise, the strongest growth was measured for those solutions that provided a fast return on cost reductions and productivity gains."
ESTA's findings are supported by those from a recent report by a unified communications (UC) technology provider, which found the adoption of UC technology doubled in 2010.
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