Does an ecommerce business need a blog on its website?

Oct. 12, 2011 - PRLog -- This question is a bit like asking a businessman if he is interested in growing! Well, we have all heard that blogging is a personalised form of communication. So, how does it help a business grow? The point is just that –it is only because blogs are personal that you have a great new chance to create an effective inbound marketing tool for your website.
Post your thoughts about the industry
Your website is after all, your own. You are free to write whatever you want to, on it. You have the liberty of using its space for optimal results. When you are free to do this, why not start by offering your thoughts on the industry? With the Net being the platform that it is, anyone can become an authority, because you don’t have to wade your way into elite literary or business circles to be heard. There is no better place to share your thoughts about the industry than your own website. A blog is the place on which you have complete freedom to offer your thoughts. Why not use this as a platform to position yourself as someone who the industry wants to come to for opinion? Becoming such a person may not become possible overnight; but with effort and persistence, you can become someone who is competent to talk about the industry trends.
Push up your rankings through blogs
For online businesses too obsessed with how to crawl up Google rankings, the fixation is normally on keywords. Yes, keywords are important, but how should content use keywords? If they are used sparsely, they hardly get noticed. If they are repeated too many times over, they appear overdone and artificial. This is where blogging can make sense. Remember; any web analytics software analyses content in such a manner that it throws up higher rankings for unique words. Blogging is a great, fresh way to not only make yourself known in the web world; but to also push up your rankings organically. There are instances of how blogging has increased website rankings by over 60%.

Build your site
Blogging is a refreshingly nice way to build your site. When you know what you are talking about and keep posting blogs about the industry or your business in general, blogging is a wonderful way to do yourself many favours. First, it becomes addictive, and later, something that is even looked forward to by your niche audiences, like a much awaited journalistic piece. Secondly, this is a nice way to keep yourself abreast of all that is happening around your industry. Finally, it is a mechanism which offers you the opportunity to use your skill of the language. You could look back upon your past blogs and measure how far you have travelled.