Unlike the standard Facebook pages that businesses can create for free, the Scoot business profiles are designed to look professional and contain a wide range of business information including a gallery of images and space to advertise special offers.
Mark Livingstone, CEO of Scoot.co.uk has commented on the decision to launch a product that focused on social media, explaining that “We wanted to create a product that helps businesses to easily take advantage of social media tools without having any technical knowledge or time cost to them. Social networks such as Facebook have revolutionized the way that businesses can interact with customers and promote their brand which is why we wanted to offer SME’s an affordable and fully managed service that allows them to stand out from the crowd.”
It is impossible to ignore the impact that Facebook has had on the business world and now the social media giant has announced that it is giving away $10 million in free advertising to small businesses in the US. Over the next few months each qualified business will receive at least $50 of free Facebook advertising along with free information and resources to help market themselves across the site. Although this generosity has yet to spread across the pond, it highlights just how powerful Facebook has become and the potential it holds for UK SMEs.
The last year has been eventful for Scoot.co.uk who have recently partnered with Touch Local, one The Sunday Times Microsoft Tech Track 2011’s fastest growing private technology companies. Based in Stockton-on-