Other applications of CRM are in sales and marketing, where the amount of data available is growing daily, and companies struggle to access and make sense of that information in order to deliver real value to their customers.
Schultz explains, "I wrote this book because I saw that people were looking for guidance in CRM purchases, and going to places like LinkedIn and asking questions, and getting answers only from vendors and end-users. While this feedback is valuable and relevant, it’s much more important to get guidance from sources with implementation experience as well, people who have done this before and know how to make the most of your purchase. Someone who just uses CRM at work often has a very limited view of what the value of the application is to the corporation at a strategic level."
CGW Publishing specialises in working with expert business authors, and Director Christopher Greenaway says, "Andrew Schultz's book is a perfect example of how service business owners and subject matter experts can translate their rich experience into an easy to read and practical book. Not only does the book do a great job of making a complex subject very accessible, it also shows the author's expertise in this area. Anyone can make a subject more complicated, but a real expert excels at making it simple."
Greenaway goes on to explain the explain that many expert authors find it difficult to organise their knowledge in the right way, and that is where choosing the right publishing partner makes all the difference. Schultz adds, "Working with CGW was easy – Christopher was helpful, and didn’t take a lot of unnecessary time. The published book has a great binding and cover, it looks really nice, and CGW had the more author-friendly financial model."
The reality of non-fiction, business books is that they are not a source of income in themselves, but a vital asset in a marketing strategy, demonstrating the author's credibility and opening new doors.
"I hope the book finds a nice niche and is able to help some people make a better decision in their CRM purchase decision.", concludes Schultz. "I don’t expect it to sell a large number of copies, but I hope it’s topic is important enough to sell a respectable amount and be a relevant contribution."
"Choosing a CRM Vendor: Best Practices, Pitfalls, and the Myth of the Turnkey Solution" is available now from all good book stores, ISBN 978-1-9082930-
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CGW Publishing is an independent publisher specialising in business and non-fiction books for authors who want to build a service business around their intellectual property.