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Follow on Google News | PopCosmo Announces Website LaunchThis guide for teens to get the scoop about all things fun in Louisville and on the web has had a great initial response
By: Shane Shaps This unique website features a twice-weekly e-newsletter with the latest teen trends sent directly to email inboxes. Areas covered in the e-newsletter include fashion, health, beauty, entertainment and tech. Teens can sign up for the e-newsletter online. Website highlights include an area called “Study Break” that is geared towards younger girls (13-15) and has a lot of fun activities to explore, including games, polls, and quotes. “Hangouts” “Between the mommy blogs for toddlers and daily newsletter type sites for adults, there are no e-newsletters for teens about the latest in everything. We think we’ve built something that fills a void, because teens are flocking to our site to get the scoop on where to go around Louisville and what’s new online,” said Kim Gordon, who handles the business end of the company. The mother-daughter team collaborates on the overall site, with Chloe overseeing the creative side. They work together on the content to ensure it is always something that connects with the hard-to-reach teen demographic. Based in Louisville, Kentucky, the site initially has its focus on the local community and nationally, with an everywhere/online edition. They plan to branch out into other cities within the next year. The Gordons are thrilled with the initial response from teens and parents alike. “I wanted something that would give girls my age a community all our own. We needed something that went beyond what we’re interested in during or after school that better connects us with our interests in our hometown,” said Chloe. “Plus,” she added, “I’m always looking for the new trends, and love finding and sharing them.” For more information, please visit http://popcosmo.com. End
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