Natures Gentle Touch Partners with Silverbird Cinema

Oct. 11, 2011 - PRLog -- Coming on the heels of the successful introduction of the 3-step solution for hair breakage, hair and scalp solutions provider Natures Gentle Touch has entered into a partnership with Silverbird Cinemas Lagos to reward consumers with an opportunity to win free products and free hair treatment while enjoying a time out at the cinema. The partnership which began on the 1st of October will reward 80 individuals every month with products and services whenever they buy a movie ticket.

Commenting on the partnership, the brand and communications manager for Recare limited, Mr. Austen Umeania said that it’s very important to create that affinity between Natures Gentle Touch and the consumers. “Beyond being a foremost solutions provider for hair and scalp problems, Natures Gentle Touch is an aspiration and a lifestyle that is similar to the culture of attending movies. So if we have to get people to appreciate our message, one of the ways is to bring it to their comfort zone so that they can understand that it is a part of their lifestyle”, he said.  

Hair breakage and understanding how to go about treating it is one of the peculiar hair and scalp challenge of the average Nigerian women, and Natures Gentle Touch recently unveiled a solution to it, which is made up of a blend of natural ingredients that has different properties that improve damaged hair, stimulate tissue formation and aid cell growth. This design has been lauded by women as a long overdue treatment and with this partnership; some of them will get an opportunity to experience it for free.

The management of Silverbird Cinemas also commended Recare limited for the opportunity that it has given their clients to experience this treatment and promised to continually go the extra mile to satisfy them.