Black Friday is no longer just the festival to buy electronics, toys and clothing.
In the past three years, large household appliances have joined the Black Friday sales force. Product manufacturers and retailers are trying to open the market for the white goods in black Friday, because of the sales decline in the performance of white goods.
Large household appliances is not the main sales traditionally at fourth-quarter of the year, especially in the current economic downturn, Americans’ desire for consumption is reduced, however, products such as refrigerators and washing machines are gradually snatch TVs, jewelry and other traditional products, become the strong sales force on Black Friday . The sellers use many promotion methods such as: rebates, buying gifts and great discount.
Betsey Owens, vice president of Sears said the sales of bulk home appliances have become an important part of the Black Friday bargain.
Four years ago, Sears established the large home appliances sales model, and since then, we are all looking forward to waiting the reduced-order sales of home appliances on Black Friday, because people know that this time the price range of home appliances will be lower.
Last year, Black Friday did not make people disappoint, because the consumers found a lot of home appliances discounts at Earlybird shopping mall. At Sears stores, washing machines, dryers and other products can be buy one get one free, you can get a 28 cubic feet of three refrigerators at from $ 1500 U.S. dollars, the price before discount is 2700 U.S. dollars.
In the Lower mall, Whirlpool launched an activity which offer $ 625 rebate in the shopping center if you buy the Whirlpool kitchen appliances. Whirlpool has also other promotions include to buy a double oven get free stoves.
In the shopping channel, Hhgregg offer promotional packages. Customers buy a drum washing machine, a 4 cubic feet of dishwasher and a dryer cost just cost $ 799. Sisterbrand also provides a number of discount goods, such as 25 cubic feet of three stainless steel refrigerators, the price was from $ 2,200 down to $ 999.
The Best Buy on Black Friday early morning launch on a large number of LG, Samsung and Frigidaire products, causing a large number of customers lining up to buy, and those who queue overnight for a substantial discount to people obviously are full of harvest.
Online shopping site PriceGrabber.com , according to statistics, home appliances is the fourth largest in the United States Black Friday selling products, the top three consumer electronics, computers and digital cameras, and is ranked fifth in the toy. Refrigerators, dishwashers, vacuum cleaners and Black Friday sales ranked in the top three non-technical products, the most popular refrigerator sales, an increase of 168%, followed by vacuum cleaners, sales almost doubled, dishwasher growth nearly 60%.
Delaney, chief analyst at NPD Group expects sales will give a great performance opportunities to the customers have great bargain-conscious, consumers have recognized the great Black Friday sales, the current economic situation gave this black friday appropriate stage.
Delaney forecast, based on the current situation of several major changes in the market, Black Friday since 2007, sales in home appliances play an increasingly important role. From this survey, sales of white goods in the Black Friday sale in November makes the whole a significant increase in the total, while in 2009, industry-wide sales in a week has nearly doubled.
In addition to the price advantage, innovation and the color change is another major driving force for the increase in sales over the past few years. According to the NDP economic survey data, From 2007 to 2009, the sales of three door refrigerator have been increased more than 50% .
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