PRLog - Oct. 10, 2011 - SILVER SPRING, Md. -- New Report Highlights Key Ways Boomers Differ from Other 50+ Markets
Understanding demographic differences is critical for successful product marketing, especially in the 50+ market, says a new special report, "Understanding the Boomer and Beyond Market: Its Growth, Mindset, Attitudes, and Buying Behavior."
This authoritative, 100-page special report published by CD Publications' Selling to Seniors--The 50+ Marketing Report, is edited by Dr. Les Harris, a pioneer in Boomer marketing. Harris is also author of: How the Baby Boom Will Redefine the Mature Market and After Sixty--Marketing to Baby Boomers Reaching their Transition Years. Harris has compiled in this report a highly worthwhile series of authoritative articles written by leading experts in Boomer marketing, including:
Adriane Berg, Brent Bouchez, Michelle Edelman, Gary Geyer, Mark Gaylor, Steve Howard, Paul Johnson, Gerry Linda, Theodore Reed, Jerry Shereshewsky, Jane Singer, Dick Stroud, as well as Dr. Harris.
Why read this quite informative book on how to tap a market of 77 million U.S. boomers, many of who are highly affluent? Contributer Edelman says it's because boomers have become even more significant in an age of "Millenial market Madness."
Ad agencies and marketers have focused on Boomers children (Millenials born 1981 and later), who rival the Boomers in population. But Boomers have more money to spend on products and services and have always spent heavily. Furthermore, Boomers tended to keep their jobs during the recession. Savvy companies are already hard at work developing new products for today's aging boomers.
The report suggests that not only has the 50+ market changed dramatically over the years, but that every segment of this market is different and to succeed in this arena you must thoroughly understand all aspects of the market. The report's findings have huge implications for any marketer trying to unlock the keys to success when it comes to marketing to the nation's 77 million aging boomers.
Reading "Understanding the Boomer and Beyond Market" will help marketers who want a better perspective on the boomer market and what the market wants and needs. The report's wide-ranging insights, advice and views will certainly help serious marketers gain a critical edge on less well-informed competitors.
For more information or to order visit http://www.cdpublications.com/
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