PRLog - Oct. 10, 2011 - ATLANTA, GA — After a legacy of award-winning catalogs, Jaipur Rugs, Inc. hopes to continue raising the bar with the release of their Fall 2011 Product Catalog. Jaipur crafted the 372-page book as a comprehensive tool for communicating its collections to retailers and the design community. Introducing over 350 new designs, the product guide will also be available as an online catalog available through Jaipur’s website and Facebook page.
“Our main focus in development of the catalog and all of our other new communication materials this year has been to create intuitive tools that quickly and easily communicate the full breadth of the line,” said Jason Moody, Creative Director at Jaipur. “Our customers’ feedback has been invaluable in developing some of the book’s new features, which include: color-coded tabs by style, detailed rug construction and care instruction guides, and multiple indices for navigating through the product line.”
“We want to communicate the Jaipur Lifestyle to our customers,” said Asha Chaudhary, President and CEO of Jaipur Rugs, Inc. “We feel that the design of the piece, as well as the usability and functionality are something unique in the industry. It reflects what Jaipur is all about.”
In addition to the catalog, Jaipur is rolling out an innovative new display program. “Our 18” square Jaipur Designer and 2’ x 3’ Jaipur Studio display systems are both compact and thoughtfully designed,” offered Josh Roberts, Vice President of Sales and Marketing. “We are enhancing the tools our representatives and designers utilize to assist them in communicating breadth of the collections.”
The 18” square Jaipur Designer provides at-a-glance access to a wide range of product offerings and requires minimal monetary investment. The 2’ x 3’ Jaipur Studio Display maximizes sales and profit per square foot, helping to generate more sales of rugs at larger sizes.
Jaipur provides thoughtfully crafted lifestyle-driven products that are beautiful, comfortable and socially responsible. Based in Atlanta with distribution across North America, we offer a growing spectrum of offerings ranging from traditional to contemporary, sophisticated hand-knotted to whimsical outdoor. Industry leaders in color and design, we offer fashion-forward options that blend effortlessly with products for all of today's unique lifestyles and aesthetics. To learn more, visit http://www.jaipurrugs.com, follow us on Twitter (http://twitter.com/