Aerocrine Introduces Innovative Asthma Treatment on “The Balancing Act” on Lifetime Television

PRLog (Press Release) - Oct. 17, 2011 - Aerocrine, creators of a revolutionary new technology to help doctors treat asthma, recently completed filming for O2 Media’s hit morning TV show “The Balancing Act.”  The segment, which features Dr. Jackie Eghrari-Sabet, from Family Allergy and Asthma Care Clinic and Aerocrine, will air this month on Lifetime Television.

By definition, asthma is an inflammatory condition of the lungs that makes it difficult to breathe. It’s an inflammatory and bronchoconstrictive disease.  “Two things happen in the lungs of those suffering from asthma– constriction and inflammation and people have different percentages of each type.  Constriction is the tightening of the muscles that surround the airways. Inflammation is the swelling and irritation of those airways which leads to wheezing, coughing, chest tightness, or worse,” says Dr. Jackie.  

Now, asthma sufferers can breathe a little easier knowing there’s a new and more accurate way to help doctors treat this condition.

“Appearing on “The Balancing Act” is a great opportunity to introduce viewers to NIOX MINO, a small handheld device which measures nitric oxide in a single breath,” she adds.  “Measuring exhaled nitric oxide or eNO helps determine the level of airway inflammation, the underlying problem in asthma.  By measuring eNO and inflammation the doctor can really focus in on the most accurate treatment through medications-- and since asthma has no cure, the goal is all about keeping it under control.”  

For more information and answers to more of your questions about NIOX MINO, visit http://www.Aerocrine.com or http://www.aerocrine.com/en-us/niox-mino/.

*Aerocrine is a medical company with a medical device and therefore fully regulated by the FDA. The NIOX MINO is the only FDA cleared device for measuring eNO available in the US.    

About The Balancing Act
The Balancing Act TV show is produced by O2 Media, Inc. and airs on Lifetime Television at 7:00am (ET/PT).  The Balancing Act is America’s premier morning show that’s about women, for women, and trusted by women.  For information or to view a show, visit http://www.TheBalancingAct.com.  

About O2 Media
Based in Pompano Beach, Fla., O2 Media is a national television production company and pioneer in the branded entertainment industry.  Since its inception O2 Media has engaged, entertained and educated viewers with such reputable shows as The Balancing Act, www.thebalancingact.com and Designing Spaces, www.designingspaces.tv on Lifetime Television.  The company has earned hundreds of industry awards for revolutionizing the way brands engage with consumers on television.  O2 Media provides unmatched marketing value to its clients while producing quality content for its growing national viewership through Brandutainment™.  Household brands and blue chip companies alike continue to depend on O2 Media to effectively communicate their message to consumers.  

For information on becoming a content partner for The Balancing Act or Designing Spaces, contact O2 Media at Brandutainment@o2mediainc.com.

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From the creators of The Balancing Act and Designing Spaces shows on Lifetime TV, O2 Media are pioneers in the Branded Entertainment industry. We bring Social Media to TV with the vision to Engage, Entertain and Educate.

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