The project follows on from the successful introduction of Sadolin Superdec in the town last year, where it was used to deliver inspirational shades capturing the essence of the colour spectrum from sunrise to sunset, at 75 traditionally styled, new wooden beach huts in the East Cliff area.
Twelve months on, the East Cliff beach huts have been warmly received by locals and tourists, with the area already becoming firmly recognised as a magnet for colour, and film crews and artists seeking out the location as a stunning backdrop to fire the imagination.
Now, with the second phase complete, Alum Chine is also making a splash in the area, and helping to set the town firmly on the map as the nation’s recognised centre for colourful, iconic beach huts.
Bournemouth is home to the UK’s first purpose-built beach huts, which appreared over a hundred years ago, and today - between Alum Chine and Southbourne - there are approximately 1900 huts in prime positions along the shoreline, equating to around one in ten of the UK’s total beach hut population.
Andrew Emery, Service Development Manager, at Bournemouth Borough Council, specified Sadolin Superdec both for the new beach huts at East Cliff, and for the second phase at Alum Chime - a scheme involving the refurbishment of existing huts previously painted in black and green 1950’s shades.
Andrew said: “We want people, when they think of beach huts, to automatically think of Bournemouth – and these two colourful projects undertaken with Sadolin are helping to put the town on the map for that.
“We choose Sadolin Superdec again for this latest project, as we were delighted with the great results the product achieved at East Cliff last year. There the beach huts still look pristine one year after the first application.”
On both occasions, Bournemouth Borough Council has used the expertise of the Crown Paints’ expert Colour Service and specification team in the town’s quest to help create the most photographed, quintessential beach huts in the UK.
Crown Paints Colour Service consultant Jemma Saunders - who works across Crown Paints’ brands including Crown Trade and Sandtex Trade, as well as Sadolin - has worked on each scheme.
Jemma said: “This latest palette at Bournemouth was inspired by the ‘nudes’ trend, which was collated by the Crown Paints’ Colour Panel in their Colour Influences forecast for 2011.
“This theme fits nicely because the colours reflect the pastel hues within a beach setting, including soft sands, pearly shells and pebbly greys.”
Sadolin Superdec Opaque Finish offers sensational colour without any compromise on the superior wood protection qualities needed for the resort’s exposed coastal environment.
Paula O’ Hare, Sadolin brand manager, said: “We are delighted to be involved in one of the most colourful, inspirational projects undertaken in the UK, with two distinct colour schemes introduced.
“This project reflects why Sadolin Superdec Opaque Finish is such a well-regarded system, due to its ability to deliver sensational colour and outstanding wood protection in all weather conditions.
“The product has superior colour retention qualities, achieved by the use of specially selected light-filtering pigments to ensure longer-lasting shades.
“It also remains flexible and resistant to cracking, peeling and flaking and, once applied, forms a microporous ‘jacket’ which is both waterproof and allows the wood to breathe naturally, affording enhanced, longer lasting protection by allowing natural moisture to pass through and therefore preventing any swelling up and the bond breaking away from the coating.”
For further information contact 0844 7708 998, email firstname.lastname@example.org or visit www.sadolin.co.uk
Press release issued by Jane Shepherd, Shepherd PR Limited, 01538 308685/308099. Mobile 07985 129315