No Bling for Lukas! World’s Smartest Horse Declines Sixth Sponsorship

Oct. 10, 2011 - PRLog -- Lukas (http://www.playingwithlukas.com), the World’s Smartest Horse (according to the World Records Academy) and Guinness World Record Holder (“Most numbers correctly identified by a horse in one minute: 19”), has declined yet another product sponsorship offer. The ex-racer and former rescue has appeared on NBC, CBS, ABC, CNN, HLN, Inside Edition and Time Warner and countless newspapers and magazines to promote second chances for those in need. Lukas and his best friend Karen Murdock decided to forego association with a particular brand or company because, according to Murdock, “In this way, we are able to focus on Lukas’ message.” Instead, sponsors have been encouraged to contribute to rescues of their choice.

“The Million Hit Horse” has captured the word’s heart according to journalists around the globe. Lukas and Murdock freely share their message of hope and happiness; they donate their time and services to show how wonderful and smart animals are for their improved treatment.

The greatest dreams are always unrealistic. Will Smith

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In the News - Playing With Lukas - The World's Smartest Horse - Copyright 2011 Karen Murdock is a retired psychiatric nurse, who has been fixing problem horses for over 30 years. Owner of PlayingWithLukas.com. She uses a combination of shaping techniques, a specialized version of clicker training and positive reinforcement. All of her services and proceeds go to benefit the horses.