Macdonald Hotels (http://www.MacdonaldHotels.co.uk ) & Resorts has a portfolio of more than forty 4 and 5-star properties throughout the UK.
Developed by Equator, Scotland's leading digital agency, it's believed Macdonald Hotels & Resorts is now the first UK hotel group to incorporate 'responsive design' into its website. This key feature ensures visitors view the same beautifully crafted pages, regardless of the platform used (laptop, tablet or smart phone) to browse for information.
Ruaridh Macdonald, Sales and Marketing Director of Macdonald Hotels & Resorts, explained: "The new website seamlessly blends modern page design with extremely user-friendly functionality.
"Whatever the requirements of the browser, from seeking information about a seasonal offering to placing an online reservation for dinner or a luxury weekend break, the informative yet easy to navigate site perfectly complements the quality offering and service our discerning guests expect of Macdonald Hotels & Resorts."
Browsers can view at a glance and quickly book the very latest offers that are available across the group. This removes the frustration many browsers in the hotel and travel sector feel when they are aware of offers but can't readily identify how to access and book available dates.
Additional features of the stylish website include a simple 3-step, 'look to book' reservation process, eye-catching images and a simple automatic calculator function that allows the user to see at a glance how much a request for specific extras, such as champagne in the room, treatments at spa hotels (http://www.macdonaldhotels.co.uk/
Commenting on the new website, John McLeish, managing director of Equator, added: "This was a great project to work on and all at Equator are delighted with the outcome. The Macdonald Hotels team have been fantastic to work with, giving us the freedom to create a site which is undoubtedly cutting edge in both design and function. The site puts the customer front and centre and with the adoption of responsive design techniques the site will respond to the user's behaviour and environment based on screen size, platform and orientation. We are excited to be working with Macdonald Hotels & Resorts and look forward to continuing to develop this relationship over the coming months and years."
About Macdonald Hotels:
First established in 1990 by Donald Macdonald and colleagues Macdonald Hotels & Resorts operates over 40 hotels in the UK (http://www.macdonaldhotels.co.uk/
In particular, the company prides itself on the seasonality and provenance of its food within the hotels, from breakfast through to dinner, as well as its wide range of specially selected wines. As testament to the excellent level of service the Group provides, Macdonald Hotels restaurants (http://www.macdonaldhotels.co.uk/
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