PRLog - Oct. 6, 2011 - SAN DIEGO -- San Diego, CA. September 28, 2011 - The DZAP Group, and its LeaseLabs division, are proud to announce that the National Association of Home Builders has awarded them the prestigious Pillars of the Industry Award in the category of Best Corporate Website for their work for Wasatch Premier Communities.
Found at isyourhome.com, the Wasatch Premier Communities marketing website presents an engaging branded destination for prospects, and positions Wasatch as a leader in its markets. The intuitive user interface makes it easy for prospects to evaluate different communities and find what they are looking for, while the integrated LeaseLabs CoPilot™ robust content management system gives Wasatch the flexibility to make instant changes in response to growing client needs and market trends at no additional cost. The website presents and reinforces a unified brand yet maintains a custom look and feel for each individual property.
“We are delighted to be acknowledged for our work helping Wasatch achieve a great looking and functional, prospect-facing website that both drives traffic and reinforces the Wasatch brand,” said Dana Zeff, Principal of The DZAP Group. “It’s especially rewarding to see the great results that the site is already generating for Wasatch in increased traffic, brand recognition and Search Engine Optimization results."
NAHB’s Multifamily Pillars of the Industry Awards program highlights creative development concepts, innovative financing strategies, great design, superior management and marketing in the apartment and condo marketplace. The annual competition is judged by a jury of knowledgeable well respected peers including: W. Dean Henry, President, Legacy Partners Residential, Inc. and Jamie Gorski, Senior Vice President, Corporate Marketing, The Bozzuto Group, all having a proven track record of success in various facets of the apartment and condo industry.
Many well-respected entries representing apartment and condo communities from across the country vied for this year’s awards, which are considered among the most prestigious in the housing industry. “We are so proud that our Wasatch website was selected,” said Bradley Mishler, Chief Operating Officer at Wasatch Premier Communities. “It is an honor to be among such an esteemed group of management firm finalists: Prometheus and Mark-Taylor. Wasatch is focused on technology and its relationship to marketing. From design, enhanced functionality and constant SEO upgrades, we are committed to reduce overall costs while improving our exposure and performance. I have been pleased with our DZAP Group marketing and look forward to our continued partnership.”
“We are very pleased with the results we’ve seen from the new site,” said Kitty Callaghan, CPM, VP Marketing & Training at Wasatch Premier Communities. “Our traffic has jumped from 19,000 visits to more than 30,000 visits per month since the launch, which has resulted in a direct increase in traffic to our communities.”
In addition to Wasatch Premier Communities, The DZAP Group has created award-winning work for Carmel Partners and currently working with major players including Wood Partners, E&S Ring, Mill Creek Residential Trust, Sares-Regis, and TCR.
About The DZAP Group
Founded in 2002, The DZAP Group is the leading national marketing agency serving the multifamily housing industry, helping developers, owners and property management companies drive traffic to their communities and accelerate rentals and sales. For more information, or to see how The DZAP Group | LeaseLabs™ can help drive traffic to your community in innovative and cost effective ways, please call Dana Zeff at 619.233.4700 or email at firstname.lastname@example.org.
About Wasatch Premier Communities
Wasatch Premier Communities success is based on the following operating fundamentals, identify, acquire and add value to existing and new real estate. Wasatch has a mission that is seeking to elevate all people we are given the opportunity to serve. For more information on Wasatch Premier Communities visit isyourhome.com.
# # #
The DZAP Group, the leading national marketing agency helping developers, owners and property management companies drive traffic to accelerate rentals and sales. LeaseLabs specializes in high-quality web-based marketing tools for the multifamily housing.