17 Local Splash Employees Demonstrate Expert Status in Google AdWords

Oct. 7, 2011 - PRLog -- Local SEO service provider, Local Splash now has 17 Google Adwords Certified individuals on its team. Google AdWords is a service that allows users to create and run pay-per-click ads for their businesses. Pay-per-click (PPC) means that the user only pays for the ad when someone clicks on it. These ads are displayed alongside the search results when someone searches Google using one of the user’s chosen keywords. The ads appear under “Sponsored Links” in either the side column of the results page or the top row above the free search results.

The 17 Local Splash Google AdWords Qualified professionals have demonstrated expert status in Google AdWords by taking and passing both the Advertising Fundamentals exam and one advanced-level exam. Once the exams are passed, these people are given a Google-branded certificate which allows them to showcase their AdWords skills and knowledge.

“There are so many benefits to having Google AdWords certified individuals on our Local Splash team,” said Local Splash Director of Customer Service, Andrea Beidl. “These team members are able to help our clients who use AdWords in a way no one else could because they can show expert knowledge in all aspects of AdWords from choosing the best keywords to analyzing the reports.”

Local Splash emphasizes the importance of being Google AdWords certified to all members of its customer service department. This is in order to better assist customers who may be considering PPC marketing or who are already using the service. These Qualified individuals assist Local Splash clients in all steps of their PPC campaign including choosing keywords, writing the advertisements, setting up the campaign and analyzing the results.

“PPC advertising can be difficult to understand and optimize if you’ve never tried it before,” said Local Splash CEO, Steve Yeich. “We want to ensure that our clients get cost-effective campaigns that increase leads and customers for their business—having a large team of AdWords Certified people to turn to allows us to accomplish this.”

Google AdWords Qualified individuals must renew their certificate every two years to make sure they stay up to date on the current Adwords tools and techniques. Local Splash is dedicated to making sure all of its customer service team members receive the necessary training in Google AdWords as well as continue to stay educated and certified in the subject.

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Local SEO service provider, Local Splash is headquartered in Santa Ana, California. Its proprietary technology and process secure high local search engine placement for local businesses and national chains with a local presence. www.LocalSplash.com