Cracking Down on Counterfeit Goods on the Internet

Oct. 6, 2011 - PRLog -- Cracking Down on Counterfeit Goods on the Internet

Interview by Helen Winsor, Legal IQ

Guido Baumgartner, Vice-President for Global Brand Protection at Coty Inc, joins Legal IQ to discuss Trends and Challenges in Brand Protection and Anti-Counterfeiting.


Legal IQ: Thanks very much for joining us today ahead of the event. Today I’d like to talk about some of the trends, challenges, and key issues in brand protection and anti-counterfeiting today. Obviously there’s a lot going on in this field and a lot of key topics to be discussed. One of the big challenges for brands today is the sale of counterfeit goods on the internet through various means. So, Guido, what is the extent of the problem and why is it important to act now?

G Baumgartner: The extent is hard to measure, but it always is with counterfeits. You do not know the part which you don’t see and miss. So we can only see from, and everybody can do that; just key in your brands in any search machine and then you get so many hits, and this is one of the problems. The visibility is there and you get a lot of numbers, but often also meaningless numbers, so how to make it meaningful is one of the problems. The next is then, how relevant is the data and how important or how hard are the infringers behind it? There’s a lot of digging in the internet world. It’s easy to find something, but is it worth going after it or are you spending too much time and money in that area? The next point is if you have found something meaningful and you see that that’s a big infringer, a lot of sales going on there, you have the problem of who has done it? A typical problem, so we play Cluedo; who is behind the mask? And since the internet is global, you also have the challenge then that you can chase people around the world and they can play hide-and-seek with you and putting strawman register in a jurisdiction where you really do not have a good court system.

To download the transcript and mp3 in full please click here –  


PR Log -
http://www.brandprotectionevent.com/Event.aspx?id=560244&...

The Brand Protection & Anti-Counterfeiting Summit 2011 will take place from
30 November - 02 December 2011 at the Amsterdam RAI, The Netherlands. For further information about this event please visit:
www.brandprotectionevent.com/, email enquire@iqpc.co.uk or call 0800 652 2363.