Learn How To Create Panda-Safe Content: Updated SEO Copywriting Certification Training Now Available

PRLog (Press Release) - Oct. 6, 2011 - Portland, OR -- Did Google's Panda update take a big bite out of your SEO rankings? The SuccessWorks SEO Copywriting Certification training was recently updated to reflect the latest SEO content development strategies, including how to develop "Panda-safe" SEO content.

SEO Copywriting Certification training is a foundational training step for copywriters, marketers and business owners. Freelance Web writers need to know the latest search engine writing techniques if they want to help their clients gain better search rankings and higher conversions. Additionally, in-house marketers can save thousands of dollars if they learn how to write their own SEO copy.

The updated SEO Copywriting Certification training discusses topics such as:

- How to write for Google's latest sitelinks changes.
- How to write quality copy in today's post-Panda world.
- Ways to repurpose content for blog posts, Twitter updates and Facebook

Students have access to eight training modules, plus over 50 recorded conference calls and Webinars. In addition, there are twice-monthly training calls with Heather Lloyd-Martin, CEO of SuccessWorks, and other special guests. Past special guests have included:

- Steve Wilkinghoff, author of "Found Money"
- Richard Hostler, senior SEO copywriter at Brookstone
- Artie Kuenn, author of "Accelerate"

Participants can learn more about the SEO Copywriting Certification training by visiting http://www.seocopywriting.com/seo-certification/ or by calling (503) 922-3627. Use coupon code MOVE25 for a 25 percent discount.

About Heather Lloyd-Martin and SuccessWorks
Heather Lloyd-Martin is widely considered the pioneer of SEO copywriting best practices. Her firm, SuccessWorks, (http://www.seocopywriting.com) has helped search engines, Fortune 50 corporations, universities and ecommerce sites learn how to write keyphrase-rich content, leverage their content assets and increase revenues.

Heather is the author of "Successful Search Engine Copywriting" and "SEO Myths and Best Practices," for "All About ROI" magazine. She is the immediate past chair of the Direct Marketing Association's Search Engine Marketing Council and is on the advisory board for SEMpdx. She is the recognized worldwide authority on SEO content, presents at major U.S. and European conferences, and is frequently quoted in major publications.

Media contact: Heather Lloyd-Martin, (503) 922-3627