The Sales Engine is targeted at medium sized companies across the financial services and IT sectors. It is designed to ensure businesses rapidly gain results by maximising their sales structure, strategy, sales force and sales management, coupled with effective implementation.
Over a 20-day period, Incisive Edge will work with clients to effectively position their company in the market-place, creating an optimised strategy designed to deliver increased, measurable and sustainable revenues. Incisive Edge will help the business to create a compelling customer value proposition, along with competitive advantage, designed to target and segment profitable client bases, building sustainable distribution channels and a functioning sales pipeline. the Partnership will step in to coach the sales team – with a focus on effective leadership, high performance and integrated strategy implementation.
Commenting on The Sales Engine, David Bowler, director at Incisive Edge, said: “In the fast-moving, competitive environment of sales, results are everything. But, what we are seeing – time and time again – is that companies are failing to differentiate themselves in a cluttered market-place, and failing to resonate with savvy clients, by selling compelling value above price. The Sales Engine provides organisations with a powerful best-of-breed combination of strategy and implementation to produce extraordinary results.”
Peter Grundy, managing director at the Partnership, added: “When sales are in decline, all too often we see businesses resorting to the default activities of retraining the sales staff, or resetting targets. I’d argue that the best sales people want to work for the best sales leaders or managing directors – and that is all about leadership.
“Too many companies place too much emphasis on targets and expending energy chasing almost impossible sales; there is no direction and the proposition has not been made clear enough to the sales team. Business leaders need to step up to the plate and instil a level of confidence in their sales force – clearly stating what the company wants from them. Customer facing sales representatives will only succeed if they have a strong strategy in place.”
Grundy believes that too many sales leaders miss out on leadership development. An example would be where the top sales person is propelled into the role of team leader – they fall out of their comfort zone, and fail to lead by example.
Together, Incisive Edge and the Partnership will scope out project work; with the former carrying out analysis and improving sales strategy, cascading this down to Peter Grundy and his team. They will then focus on coaching the sales leaders and how they work with the sales force to make this happen.
David Bowler added: “In the current economic climate, there is significant pressure amongst business to win as many sales as possible. The Sales Engine confirms that it isn’t about ‘drumming up’ business, but about creating a clear sustainable and profitable direction for the company, to impact the bottom line.”
Notes to editors
About Incisive Edge:
Incisive Edge monetises strategy, helping its clients to increase market share, and to drive business growth. It helps companies to realise a more profitable future. It assists companies with revenues of £3m+ to make more money, business owners work with the consultancy to ensure they grow sales quickly and sustainably and achieve their overall revenue, value and growth objectives.
Often referred to as ‘The Profit Doctors’, Incisive Edge was established in 2009. It has a unique systems-based approach to consultancy by driving revenue and shareholder value. The company’s fee-only structure and guarantee provides peace of mind.
Helping clients to achieve their business growth objectives, Incisive Edge works with a range of companies: from turnarounds, to those that have had investment, and large corporate organisations.
About the Partnership:
methodology helps clients to tailor-make a high performance sales organisation. Clarity about the role of sales leaders is critical and the Partnership’
Implementation is the key in the coaching delivered by the team. Many great strategies fail at this hurdle but with supportive yet challenging coaching, businesses can see how to reach the benefits they are seeking. Clients of the Partnership report improvements in salesforce performance, better relations with C-level customers and practical application of sales planning as outputs of their work.
For further information, interviews and photography please contact:
T: 020 8543 6582