Through a co-ordinated campaign carried out through social media and PR, BPC was able to leverage its network of online influencers and journalist connections in Jordan to promote the fair to the Jordanian public.
In addition to obtaining coverage on youth orientated media, including music station Play 99.6 and blogs such as Jordanoholic, the expo was also covered by news agency AmmonNews and by leading national media titles such as The Jordan Times and Al Arab al Yawm.
The universities who participated in the fair were;
Illinois Institute of Technology
Eastern Illinois University
Winona State University
Santa Monica College
Moore College of Art & Design
Pittsburg State University
Saint Louis University
University of Kentucky
SIT Graduate Institute
The United States remains the top destination for foreign students seeking higher education. In 2010, over 560,000 students from around the world enrolled at American colleges and universities.