Profits – How to Improve Your Company’s Culture, Seattle Biz Coach Terry Corbell

Oct. 5, 2011 - PRLog -- If your company is lacking in teamwork, morale is poor and profits are weak, Seattle Biz Coach Terry Corbell says chances are you need to change your organization’s culture. He has designed six essential steps for higher business performance.

“Changing a culture is a monumental chore because it will take strategic planning and super powers of persuasion,” warns the management consultant on his business portal (http://www.bizcoachinfo.com.)
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Most cultures require change when there isn’t engagement – not enough listening,” advises Mr. Corbell. “Get a snapshot of your situation. Develop a listening plan of action for all stakeholders – employees, customers and vendors.”

He advises companies to determine a mission and the likely solutions, such as more employee ownership of the work, better processes or more accountability. Include models of the desired outcomes, and then communicate what you desire in a new culture.

“Your employees will have to learn why culture change is imperative,” advises The Biz Coach. “They will have to be motivated to make needed changes. Along the way, you’ll have to solve the customary political turf battles.”

He says to approach the process like any marketing challenge – create centers of influence within your company – get key employees to buy into it. Find ways to illustrate the problems facing the company. Show them firsthand.

“Understand that your managers are part of the problem – commonly, they probably ignore most of the workforce because they play favorites,” Mr. Corbell writes.

“Good employees want to be involved, and they want to feel trusted,” he reports. “Show more empathy to employees to allow them as much career/personal life balance as possible.”  

His full analysis including the six key human resources steps: http://www.bizcoachinfo.com/archives/8265.

His portal, The Biz Coach, provides countless business-coaching strategies: Planning, Operations, Marketing/Sales, Finance, Tech, Public Policy, HR, and Wall Street.

Plus, it has informative news videos: World, U.S. Business, Economy, Markets, Health and Sports.

All columns and videos are free.

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Seattle Biz Coach Terry Corbell is a business-performance consultant and profit professional. As a columnist, he authors performance-enhancing strategies at The Biz Coach: http://www.bizcoachinfo.com – Proven Solutions for Maximum Profits.