Summary of Report -
Use this report to:
Learn about the global market for nutraceuticals - the functional food, beverage, and supplement (FBS) market
Identify trends and opportunities in the FBS market
Learn about the high-level analysis in terms of which products can appeal to the mass and niche markets
Understand the strategic analysis of the market to better enable companies to formulate their strategies.
The functional food, beverage, and supplement (FBS) market, also known as the nutraceuticals market, is defined as the aggregate sales of functional food, beverage, and supplements fortified with bioactive ingredients, with the most notable being fiber, probiotics, protein and peptides, omega-3, phytochemicals, and vitamins and minerals. Supplements fortified with herbals are also considered part of the market.
The functional food product market is defined as the aggregate sales value of nondrinkable food products. This market is further divided into the categories of confectionery, snacks and food bars, bakery items, dairy eatable food products, meat, grain, and flour, and fruits and vegetables.
The functional beverage market is defined as the aggregate sales value of drinkable food products. This mainly includes noncarbonated drinks, dairy drinks, fruit and vegetable juices, and tea and coffee.
The functional supplements market is defined as the aggregate sales value of supplements containing any of the bioactive ingredients. This mainly includes vitamins and multivitamin supplements, mineral supplements such as calcium, and herbal and nonherbal supplements.
The global nutraceuticals market can be categorized in terms of premium versus mass market products, which vary based on target customers and product branding and positioning.
FBS market is looked upon as a market for premiumization with new value-added products promising better health through better dietary choices. For suppliers, functional FBS can provide growth opportunities as well as wider profit margins not available with traditional food products. Consumers are able to benefit from good health without sacrificing taste and convenience.
This BCC Research report provides information about overall nutraceuticals market, including the specific functional food, beverage, and supplement markets. This report provides a single comprehensive geographic breakdown of the nutraceuticals market in terms of ingredients, applications, products, and technology.
This report is useful for all the stakeholders of the FBS market, including food manufacturers, beverage manufacturers, retailers, wholesalers, food formulators, supermarkets, grain producers, technology providers, research and development (R&D) companies, pharmaceutical companies, and advertisers. Both current market participants and new entrants can utilize this report to gain a thorough understanding of market forces, dynamics, and trends.
The information for this report has been collected through both primary and secondary research methodologies. Primary sources include High-level primary interviews with several industry people to analyze and verify the market trends and structure. Secondary sources include news items, case studies and documented health claims.
Scope of Study
This report contains:
Full breakdown of the overall nutraceuticals market, including the specific functional food, beverage, and supplement markets
Analysis of global market trends, with data from 2009, 2010, estimates for 2011 and projections of compound annual growth rates (CAGRs) through 2016
An assessment of individual markets in terms of products, ingredients, health applications, technology, region, and top-selling products
Constructive arguments on strategic issues like premiumization versus mass market distribution strategies, licensing/partnering agreements, NPD (new product development)
Overview of functional food market patents and comprehensive company profiles.
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