As Dubai’s tourism arrival figures continue to shoot up, CORP Executive Hotel Apartments – Al Barsha, Dubai is preparing to take to the global stage. The deluxe property will be fielding a strong delegation at this year’s World Travel market (WTM) in London, November 7-10.
“Since opening, our property has enjoyed consistently strong occupancy figures. In the first half of this year we recorded occupancy of 98.82 %, 16.88% higher than the forecasted average of 81.94 %. To be hitting such figures only a year after opening is phenomenal,”
“Dubai’s popularity as a leisure and business destination continues to flourish. We are looking forward to presenting our property to the world at WTM and to being a part of Dubai’s continued success story,” he said.
“Dubai continues to enjoy year-on-year growth in terms of tourism figures. More importantly, not only are we receiving more tourists than ever, those that are visiting us are staying longer. Now is the time to capitalize on this. Each year the emirate presents its many tourism assets at WTM in London, making this a ‘must attend’ event for our property,” added Mr Mina Habib, Owner’s Representative for the hotel.
Dubai Department of Tourism and Commerce Marketing (DTCM) figures for 2010 showed that Dubai has seen continued growth in its hotels business. Last year the emirate accommodated 8,684,387 guests compared to 7,845,819 in 2009 – an increase of more than 10%.
Average length of stay increased by 17% with Dubai venues clocking up 26,626,679 guest nights last year, up from 22,846,778 million in 2009. This reflects an average stay of three nights per guest. Hotel apartments recorded 7.59 million guest nights in 2010, compared to 6.14 million in 2009 – an increase of more than 23%.
WTM attracts 48,000 senior travel industry professionals, government ministers and press to ExCeL London each year. In 2010, WTM generated approximately US$2,300 million in travel industry contracts, according to independent research conducted by Fusion Communications.
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