Wikinomics Way debuts on the Starbucks Digital Network

Oct. 4, 2011 - PRLog -- In their 2007 bestseller, Wikinomics, Don Tapscott and Anthony Williams showed how mass collaboration was changing the way businesses communicate, compete, and succeed in the global marketplace. In 2010, they released Macrowikinomics which examines the growing power of the principles of wikinomics and how businesses and communities are altering the way our financial institutions and governments operate; how we educate our children; and how the health-care, newspaper, and energy industries serve their customers. Now, in The Wikinomics Way, Tapscott and Williams argue that the world has reached a historic turning point: Just as the printing press expanded freedom and fostered new forms of personal expression that led to new social orders and institutions, the Internet is reweaving the fabric of society as millions people connect and collaborate. For better or worse, connectivity is leading to profound change. There is no guarantee that, once unleashed, these changes will always lead to good. But if guided by the principles of wikinomics, organizations that harness this new force can spur social and economic innovations.

Since debuting its digital network in October 2010, Starbucks has reinvented the coffeehouse experience.  Touted as "Bringing you the most interesting stuff on the Web, right to your table and comfy chair", the Starbucks Digital Network has been serving up a collection of hand-picked premium news, entertainment and lifestyle content along with local insights and events, the Starbucks Digital Network, is powered by free Wi-Fi and available only in Starbucks stores. Developed for screens big and small, customers with Wi-Fi enabled laptops, tablets or smartphones can visit the network while in line or while enjoying their favorite beverage in the café.