“Good customer service is the lifeblood of any business, and unless you can get your customers to come back, your business won’t be profitable for long”, said Robert Williams, NSBA Director of Member Benefits. “One important tool for generating repeat business is following up with your customer immediately after the sale. Contact them to say “thank you” and find out if they are pleased with your service or product.” A small business owner can increase sales dramatically by setting up a few standards to show customers that you value them and their business. “Listen to your customers needs, be helpful, deal with complaints, and be courteous.” Williams continues. “Shifting your sales focus to market to your current customers makes excellent economic sense in today’s ever-changing market. It’s vital to attract new customers, but since your current customers are already converted prospects, it just good business sense to keep them happy”.
There are many valuable NSBA Member benefits offered to small business owners across America that will help them to grow and profit:
Free Legal & Business Documents
Discount Prescription Drug Programs at Over 50,000 Pharmacies Nationwide
$10,000 Accidental Death & Dismemberment Insurance
Small Business Credit Line
Office Equipment Leasing
Concierge Services for Travel, Dining, Sports & Special Events
Worldwide Travel & Medical Assistance
Employee & Family Health Insurance
For more information about the National Small Business Alliance Program, please visit www.nsbamembers.com
NSBA has been successfully advising small business owners for years on how to forecast future trends and spot shifts in consumer patterns or behavior to give their businesses a competitive advantage with marketing strategies.