Top 5 Reasons - Why Does Ecommerce Website Fail to Meet Owner's Expectations?

Oct. 3, 2011 - PRLog -- The meaning of the term electronic commerce has evolved over time. Initially, the word electronic commerce meant the facilitation of commercial transactions electronically, usually using technology like Electronic Data interchange which was introduced in the late 1970's to send commercial documents like purchase orders or invoices electronically. Later it came to include activities precisely termed as web commerce that is the purchase of goods and services around the world via secure servers with e-shopping carts and with electronic pay services, like credit card payment authorizations. This now meant that, shopping no longer was geographically restricted, allowing shopping anywhere, at anytime.

REASONS FOR FAILURE OF AN E-COMMERCE WEBSITE

In spite of all these advantages, not all e-commerce websites are successful today. Apart from the fact that like every business e-commerce also has keys to success as well as failure, there are some common mistakes people make while implementing their website.

TOP FIVE REASONS WHY E-COMMERCE WEBSITE FAILS:

# ONE - FAILURE TO COMPREHEND THE CUSTOMERS:
Even a product with sound value proposition can fail if the producers and retailers are not able to convince the customers or are not able to understand their expectations. These become especially important when you do not have a chance to interact one-on-one with the customer. It is your website that should contain all the information that he might possibly need to be convinced.

# TWO - KEEP THE WEBSITE CONTENT UP-TO-DATE:
Keep the website content up -to-date considering the competition and the environmental reaction. Unable to predict the competitor's reactions like introducing competitive brands or websites, competitive prices, incapacitation of their own websites etc. are issues that should be constantly taken care of by maintaining your site regularly.

# THREE - EXCESS EVALUATION OF RESOURCE COMPETENCIES:
Relying on staff, software and other processes to handle proposed strategy, the failure to develop management and employment skills may call for some failure issues. Having a system that relies on technology to increase you sales means having to train and motivate your workforce accordingly too. You cannot hope to make a success of your web store if your employees don't know how it functions.

# FOUR - FAILURE TO GET THE TOP MANAGEMENT INVOLVED FROM THE START:
This often results in failure to get sufficient corporate resources to complete the task and senior management commitment.

# FIVE - FAILURE TO FOLLOW THE SEQUENCE:
Establishing an e-commerce project requires a lot of time and money. It has to be planned and failure to follow through the plan may lead to serious cost overruns. A correct path and proper basic project planning may mitigate such failures. Poor follow-through after basic planning and inadequate trail against the plan leads to serious losses.

BluEnt provides ecommerce website development solutions at affordable price. We don't restrict ourselves to any particular ecommerce solution. We believe in keeping up with the times and trying and testing any new ecommerce solution available. This helps us provide you, our clients, with ecommerce solutions that fit your budget and feature requirements. We won't sell you something you don't need.

Some E-commerce solutions that BluEnt has worked with:

* Custom ecommerce solutions using PHP& MySQL
* Magento eCommerce Solution
* Joomla Virtue Mart
* XCart eCommerce Solution
* Lite Commerce eCommerce Solution

Contact us today SALES at bluent dot com to discuss your E-commerce requirements. We would be happy to serve your requirements!!

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BluEnt is a custom software application development company, specializes in business process automation, content management system, healthcare IT solutions, ecommerce website design, internet marketing.