ReportsnReports Add Fats and Salad Cooking Oils in the US Butter Margarine Olive Oil and Beyond

ReportsnReports adds Packaged Facts Market Research Report “Fats and Salad/Cooking Oils in the U.S.: Butter, Margarine, Olive Oil, and Beyond’’ to its store.
By: Mr.Priyank
 
Oct. 3, 2011 - PRLog -- ReportsnReports Add Fats and Salad Cooking Oils in the US  Butter Margarine Olive Oil and Beyond
http://www.reportsnreports.com/reports/130900-fats-and-salad-cooking-oils-in-the-us-butter-margarine-olive.html

Fats and oils products are a huge and growing market, with 2011 sales of $9.2 billion projected to near $10.6 billion by 2016. Research supporting the important role

of specific types of fat in maintaining health has caused many consumers to rethink the role that fats and oils play in their diets, and marketers have responded by

offering an increasing number of products squarely targeting those seeking healthy options. While value is still one of the primary drivers of fats and oils purchases,

with private-label products dominating in a few key categories, the economy has recovered to the extent that consumers are once again making health and convenience

budgetary priorities.

fats and oils US market
http://www.reportsnreports.com/reports/130900-fats-and-salad-cooking-oils-in-the-us-butter-margarine-olive.html

This completely new Packaged Facts report examines the U.S. market for fats and oils within the context of broader food industry trends in new product development and

marketing. Major categories covered include butter, margarine, mayonnaise, cooking/salad oil, olive oil, cooking sprays, shortening, and popcorn oil. To accommodate

the complexities of the U.S. market within shifting socioeconomic contexts, the report investigates not only the sales data, new product introductions, and marketing

strategies, but also the lifestyle patterns determining trends in fats and oils.

Browse All : Market Research Report
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Custom Packaged Facts consumer survey data provide insight into fats and oils usage, purchasing patterns, and health and wellness trends across consumer demographics,

and Experian Simmons Market Research Bureau data provide a detailed look at category-level and brand penetration levels. The report uses Information Resources, Inc.

InfoScan Review data to quantify mass-market marketer and brand shares across seven product categories, and SPINSscan data to present category sales breakdowns in the

natural and gourmet/specialty channels. Marketer and brand profiles in major categories further define the relationship between consumer attitudes and the market

exigencies of product development.

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Fats and Salad/Cooking Oils in the U.S.: Butter, Margarine, Olive Oil, and Beyond
http://www.reportsnreports.com/reports/130900-fats-and-salad-cooking-oils-in-the-us-butter-margarine-olive.html

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Source:Mr.Priyank
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