Le Thrift Selected by Google for Ad Shoot Location for Revolutionary Product Introduction

Sept. 30, 2011 - PRLog -- Chicago, IL …. Christine Sanderson, Founder and CEO, Le Thrift Upscale Boutique and Le Thrift Online, http://www.lethrift.com could finally let out the secret that she has been keeping for weeks; her boutique had been used as of the locations where the ads for the new Google Wallet were shot.”

Sanderson says, “I was awe struck when Jeff Harding of First Data told me Google’s advertising agency VSA Partners said they would like to use Le Thrift for an advertisement for The Google Wallet. When I asked Jeff how they knew about me he said the VSA Partners had scouted the store a couple of weeks earlier as a possible location that had the equipment to carry the new technology.”

According to Google, “The Google Wallet is an Android application that makes your phone your wallet. It stores virtual versions of your existing plastic cards on your phone. Simply tap your phone to pay and redeem offers using near field communication or NFC.” http://en.wikipedia.org/wiki/Near_field_communication

Le Thrift was one of the first retailers in the country to carry this type of technology .

The Google Wallet ad which was shot in her store uses the boutique as a backdrop showing customers shopping and purchasing items, while Sanderson discusses some of the features of the Google Wallet. http://link.brightcove.com/services/player/bcpid940636285...

“It means a lot to me,” Sanderson said, “When a giant well known corporation like Google believes my business is good enough to be part of such an important and revolutionary product launch as the Google Wallet.”

Located at 1753 West Division Street, Chicago, IL Le Thrift has only been open since May of this year. However, Le Thrift online has been in operation since September of 2009.

Le Thrift is an enterprise created by Christine Sanderson who as a working mom  learned how to dress for success on a single mom’s salary. Using her experience Sanderson's objective is  to help others dress fashionably without breaking their budgets. The company sells new designer and gently used clothing and accessories for the fashion conscious woman who is thrifty at heart.

The store’s web site is http://www.lethrift.com and its premier store location is in Wicker Park, located at 1754 West Division Street Chicago, IL.

At anytime shoppers at Le Thrift may find consigned clothing and accessories that include such internationally known names names as Chanel, Gucci, Hermes, Yves Saint Laurent, Comme Des Garcon, Issey Miyake, Diane Von Furstenberg, Prada, Stella McCartney, Christian Dior, Escada, Coach, Boktier, Douney and Bourke, Michael Kors, Gusto Barcelona, Givenchy, Balengicia, 3.1 Philip Lim, Stella Mc Cartney, Chloe, Bebe, Arden B, Ann Taylor, Banana Republic, J Crew, Dolce and Gabbana, and Versace.

Local Chicago Designers that may be found at Le Thrift include Peggy Davis, Adda Vear, Lindzi Bell, J Lee, Jenna Fowler, Neil Pereira, Eva May, Nai, Singular Girl Designs, Bon Bon Lingerie, Erin Cambell

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Le Thrift is an upscale boutique and an online website that specializes in resale, vintage, or designer and brand name clothing that is price conscious. Shopping here will give you the advantage of living fashionably without emptying your wallet.