Top Five Reasons to Franchise

Oct. 3, 2011 - PRLog -- Cincinnati, Ohio.  Starting your own business can be tough in any business climate. Especially in these economic times, it can be hard to find the time and energy to create a new start-up. That is why opening a franchise can be a smarter investment. With franchising, you own your own business, but you also benefit from structure and support from a corporate office.  Below are some of the top reasons why franchising is a great option for those seeking their own business venture.

Reason 1: Less Risky.
 Opening a franchise is a lot less risky than starting your own small business. The franchise already has a proven business model to follow that is supported by a record of success. All of the start-up work is established with added guidance and you can start a business with a more defined ramp up for your benefit.

Reason 2: Brand Recognition. 
You already have a brand that is proven to be recognized by consumers. You do not have to worry about building a reputation for a new business from scratch, because the franchisors have already done that for you and provide key tools in advertising, marketing and public relations to drive brand recognition faster. You can start a business with a company that already has many of the right tools in place, guidance and coaching to help you use the tools correctly, and multiple mechanisms to build the brand in your local market.

Reason 3: Advertising. 
The advertising and marketing tools and planning have already being done for your product or service. With a franchise, you may have local, regional and national advertising and marketing at your fingertips. In addition, since your business’ marketing budget joins forces with other franchise locations, you get more bang for your buck.

Reason 4: Support, Support, Support
. With a franchise, you buy into a structured support system that is there to help you open your own successful business. The corporate office wants you to succeed and they are there to support you in many different ways such as marketing, advertising, training, technology, purchasing programs, operational guidance, mentoring etc. They have created a successful business, so they have deep experience, expert advice and best practices for you to draw from in this new business venture.

Reason 5: Training. 
One great thing about a franchise is that you are trained on how to run a successful business specific to the model you purchased. If you were to start your own business, you may feel like you are in the dark about a lot of things, but with a franchise you are trained on how to be successful and that is gold.
These five reasons can make franchising a much more attractive business venture for entrepreneurs than starting from scratch. It is not for everyone, but franchising should definitely be considered in all scenarios.  Do you have other reasons that you think should have been included? We would love to hear from you. Leave a comment or DM me on Twitter @JBevisFranchise.

About FirstLight HomeCare
FirstLight HomeCare creates a new standard in non-medical, in-home care customized for seniors, new mothers and those recovering from illness, injury or surgery. The demand for high-quality in-home care is at an all-time high, with more than 12 percent of Americans over 65 and wanting to remain independent for as long as possible. FirstLight HomeCare combines best practices of a dynamic senior leadership team with more than 110 years of collective senior care experience and innovative approaches to make this franchise an emerging market leader in a fast-growing industry. FirstLight HomeCare franchises have exclusive access to Foundation FirstSM, the best-in-class franchise support system bringing together 26 franchise essentials, unmatched in the industry. Prime territories are going quickly, for more information please visit www.firstlightfranchise.com. Follow CEO Jeff Bevis on Twitter @jbevisfranchise and read his blog TheIndependenceBlog.com.