Smartphone-friendly websites for small businesses

Sept. 29, 2011 - PRLog -- “With more people set to access the internet using mobile devices than desktop computers by 2014, caused by the massive popularity of smartphones, the need for businesses to provide people on the move with a concise and fast loading website has never been greater.” said Mobile Web Builders Ltd director Patrick Gordon. “Failure to do so will mean that potential customers will just look at the easy-to-read websites of their competitors, placing them at a major disadvantage,” he adds.

Set up this summer, Hebden Bridge-based Mobile Web Builders build very affordable websites that are specifically designed to be simple to navigate, clear to read and easy to operate on smartphones and other handheld devices.

They are not designed to replace information-rich conventional sites that are accessed by laptop or desktop computers, but are automatically activated when a user visits the site using a mobile device, prioritising the most important and popular functions.

“The problem with conventional websites is that they are designed to be seen on much bigger screens so mobile or handheld users are having to spend a lot of time magnifying them and scrolling around on their phones. Phone users normally access the internet in short bursts, often snatched over a few minutes, so they need their information delivered quickly, clearly and cleanly. This is the beauty of a dedicated website, optimised for use on the small, mobile screen,” Mr Gordon points out.

He adds, “Driven by the popularity of the iPhone, some of the more innovative, and cash-rich, businesses developed applications, or “apps” to reach their clients over the last few years. The problem for many companies though, is that apps cost several thousands of pounds to make, and you need a different one for iPhone, Android and Blackberry, increasing costs still further.”

Apps are here to stay, but for small and medium sized businesses, there is now an affordable alternative bringing the ever increasing millions of smartphone-using customers within easy reach.

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Mobile Web Builders create websites that are clear and easy to use on all types off smartphones including Android, iPhone, Blackberry and all others.