River receives nomination for global marketing communications award

Sept. 28, 2011 - PRLog -- The Globes - MAAW’s prestigious annual awards - celebrate ‘the best of the best’ in the marketing communications industry.  Each year MAAW receives over 400 award entries for marketing communications programmes that are already national award winners.

River designed and implemented the Mercedes-Benz Vans Sales Acadamy World Cup campaign to help bring the dealer network together and create genuine engagement among participants.  The programme period coincided with the 2010 football World Cup and included creative communications such as a dedicated Facebook page, regular video updates and Twitter feeds, plus a celebrity challenge on TalkSPORT radio.

River has been on a winning streak recently, receiving 6 nominations and two Gold awards for the Institute of Promotional Marketing (IPM) awards in May of this year.  

Managing Director, Phil Dunk, said: “It’s absolutely brilliant to have been shortlisted for this global award.  Working with Mercedes-Benz Vans to create such a successful programme was a great experience and to be recognised among the top worldwide marketing agencies is the icing on the cake.”

Steve Bridge, Van Sales and Marketing Director at Mercedes-Benz UK commented:  “Through the Van Sales Academy World Cup programme the team at River enabled us to truly engage with and inspire our dealer network. Being shortlisted for such a high profile award reflects this and is a huge achievement for all concerned.”

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River Marketing is a performance improvement agency that creates, develops and runs bespoke programmes to reward, recognise, motivate and engage employees and distribution channels.

Working in close consultation with its clients, River aims to excite, inspire and genuinely motivate the participants of all its programmes by making them relevant, meaningful and fun.

Approaching solution development with intelligence and a thought process that is both creative and practical, River achieves tangible results, from sales uplifts to increased participant engagement.