PRLog - Sep. 27, 2011 - LOS ANGELES -- Los Angeles, CA – 230,000 is the number of people it takes to fill the Los Angeles Staples Center 12 times. It is also the number of people the American Cancer Society projects will be diagnosed this year with invasive breast cancer. Of those diagnosed, close to 40,000 will die from the non-discriminating disease. Like many, the teams at Storksak and sister brand, Babymel have been directly affected by cancer and are determined to help raise awareness and critical funding required to help eradicate this life-threatening disease. During Breast Cancer Awareness in the month of October, these two popular parent bag brands will donate 20% of the sales from two popular designs purchased on www.Storksak.com and www.Babymel.com to the National Breast Cancer Foundation, a national, non-profit organization dedicated to helping to save lives by increasing the awareness of breast cancer through education and providing mammograms for those in need.
A very effective tool to help detect Breast Cancer, the American Cancer Society recommends that women age 40 and above have a mammogram every year. The National Breast Cancer Foundation research shows that if found early (in a localized stage) the survival rate is 98%. “Early detection is key, so our goal is to help raise money to provide free mammograms to help those who either can’t afford it or simply do not have medical insurance to cover the screening,” said Melanie Marshall, co-founder and creative director of Storksak and Babymel. “We applaud what the National Breast Cancer Foundation is doing to help provide mammograms, raise awareness and contribute to research proms to help eradicate this deadly disease,” she continued.
Storksak will donate 20% of the profits from the sale of the stylish and functional Olivia Berry parent bag at www.Storksak.com, while Babymel will give 20% of the sales of the modern and hip Amanda Woodlands print diaper bag in Chocolate & Pink at www.Babymel.com to NBCF. 80% of the funds donated will go towards critical research and will help provide underserved women with life-saving mammograms.
To purchase a Storksak or Babymel bag visit www.Storksak.com or www.Babymel.com. To learn more about how you can join to fight against breast cancer, visit http://www.nationalbreastcancer.org/
About the National Breast Cancer Foundation:
The National Breast Cancer Foundation's mission is to save lives by increasing awareness of breast cancer through education and by providing mammograms for those in need. NBCF accomplishes this mission through various initiatives. NBCF programs provide women help for today and hope for tomorrow. http://www.nationalbreastcancer.org/
Since the U.S. launch in 2006, Storksak has become known for creating chic and versatile parent bags that can be carried even when a diaper bag is no longer necessary. The Storksak Collection includes a variety of designs including, hip hobos, stylish shoulder bags, and gender-neutral messenger styles priced between $150.00-$450.00. Coveted by many discerning parents, Storksak continues to be a favorite of trend-setting celebrities like Javier Bardem, Jessica Alba, Angelina Jolie, Brad Pitt, Rebecca Gayheart, Tiffani Thiessen, Ashlee Simpson, Rachel Griffiths, Pete Wentz, and Elisabeth Hasselbeck.
From the makers of Storksak, Babymel is a hip, modern line of bags for trend and cost-conscious parents. Known for their style and practicality, the Babymel collection includes a diverse collection of shoulder bags, hobo styles and versatile totes. Since their U.S. launch in 2009, several Babymel styles have won awards from reputable parenting organizations like iParenting and PTPA (Parent Test Parent Approved) for their functionality, durability and affordable price. All bags in the Babymel line retail from $40.00-$115.00.
For more information on Storksak and Babymel, please contact:
Karen D. Webb
PR Squared Public Relations
(323) 375-6376 or (310) 595-4646