O2 Media’s Hit Show- “The Balancing Act” Is Searching for Brands for New Makeover Series

Sept. 28, 2011 - PRLog -- Pioneers in the Brandutainment™ industry, O2 Media, Inc. and their premiere women’s morning show on Lifetime, “The Balancing Act”, proudly announce their first Health & Wellness Makeover Special.  This special details a six month journey for four women who want to physically transform their lives.

“The Balancing Act”, along with leaders in the Health industry; the Healthy Weight Commitment Foundation and the American Council on Exercise, are looking for appropriate companies to participate in the series through brand integration, product placement and sponsorship.  

The ‘Makeover’ will consist of three parts:
•   Promotions to identify the four participants
•   Following participant progress
•   And the big reveal show

The winner’s prize is dependent on the sponsors that sign-up to join the series.  Interested companies can contact “The Balancing Act” producers at Brandutainment@o2mediainc.com to immediately get on board with the program.

“We know that obesity in America is the second leading cause of preventable death in the U.S. and we want to bring even more awareness to that issue.  Our viewers turn on our show each morning for trusted advice, ideas and solutions to these types of issues-- and this new series will provide a vast amount of information for them,” says Doug Campbell, Executive VP of Programming for “The Balancing Act.”  

Partner and sponsor deliverables include; national television broadcast, email campaigns, social media engagement, magazine print ads, on the ground tradeshow promotion and online advertising.  The series will begin its search for the four women in Q4 of 2011.  The search is now on for sponsors and partners for this series. To be qualified, contact Brandutainment@o2mediainc.com.  

About The Balancing Act
The TV show airs on Lifetime Television at 7:00am (ET/PT) and is America’s premier morning show that’s about women, for women and trusted by women.  For information or to view a show, visit http://www.TheBalancingAct.com.  

About O2 Media
Based in Pompano Beach, Fla., O2 Media is a national television production company and pioneer in the Branded Entertainment industry.  Since its inception O2 Media has engaged, entertained and educated viewers with such reputable shows as “The Balancing Act,” www.thebalancingact.com and “Designing Spaces,” www.designingspaces.tv on Lifetime Television.  The company has earned hundreds of industry awards for revolutionizing the way brands engage with consumers on television.  O2 Media provides unmatched marketing value to its clients while producing quality content for its growing national viewership through Brandutainment™.  Household brands and blue chip companies alike continue to depend on O2 Media to effectively communicate their message to consumers.

For information on becoming a content partner for The Balancing Act or Designing Spaces, contact O2 Media Inc. by email at Brandutainment@o2mediainc.com.

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From the creators of the hour-long The Balancing Act show on Lifetime TV and Designing Spaces on WE, O2 Media are pioneers in the Branded Entertainment industry. We bring Social Media to TV with the vision to Engage, Entertain and Educate.