Knoxville Residents Show Canine Cancer Can be Licked

Sept. 27, 2011 - PRLog -- KNOXVILLE, TN (September 27, 2011) – By the end of the day on Sunday, September 18, every Knoxville resident who participated in the K9 Cancer Walk knew they were one step closer to helping medical science find a cure. The event, which took place in the Cove at Concord Park, was hosted
by the Morris Animal Foundation to raise funds and awareness for the Foundation’s Canine Cancer Campaign, an initiative to fund research to prevent, treat and, ultimately, cure cancer in dogs. Over $48,000 in cash donations were raised by nearly 600 attendees.

Knoxville-based PetSafe® is a major sponsor of the K9 Cancer Walk campaign which is being held
in six U.S. cities in 2011 and early 2012. PetSafe is a leading innovator in pet behavior and lifestyle product solutions and services. The company’s latest creation is Lickety Stik™, an new lickable dog treat. All walk participants received samples of this exceptionally enjoyable, all-natural product.

What makes Lickety Stik so special is an ingenious roll-on dispenser (patent pending) that delivers rich, savory flavor with every lick. Dogs can experience all the excitement of an all-natural moist treat without the sticky mess. “You hold, he licks!” Plus, Lickety Stik delivers only a fraction of the calories without filling him up between meals like conventional biscuits and treats. There is just one calorie in
every 10 licks. Lickety Stik is also easy on the pocketbook, since each bottle dispenses over 500 licks.

“We want to thank every dog lover in the Knoxville area who participated in the K9 Cancer Walk,” commented Randy Boyd, president and CEO of PetSafe. “We’re proud to be a national sponsor of this significant event.”

About the Morris Animal Foundation K9 Cancer Walk Program
The K9 Cancer Walk program raises funds and awareness for Morris Animal Foundation’s Canine Cancer Campaign, which funds research that will develop prevention strategies, test new treatments, establish tools for cancer researchers and train new scientists specializing in cancer research. Participating in one of these walks is a great way to memorialize a beloved dog lost to cancer and create a brighter tomorrow for your current companion. By supporting the K9 Cancer Walk program, volunteers and participants help their best friends live longer, healthier, cancer-fee lives. For more information, visit www.K9CancerWalk.org.

About PetSafe®
PetSafe leads the industry in the development of innovative pet behavior, containment, lifestyle product solutions and services. The company has built its reputation on the knowledge that pets are part of the family. PetSafe is also a company of over 400 pet lovers. Every day at their Knoxville, Tennessee headquarters is “bring your dog to work day.”

PetSafe debuted in 1991 with a single product – the In-Ground Radio Fence. Today, the firm provides a wealth of opportunities to help pet parents keep their pets safe, healthy and happy, from remote training products and pet doors to pet feeders and underground fences. And now, with the introduction of Lickety Stik, the company is establishing an entirely new category of treats. For details, visit www.petsafe.net.