Usually clients want to procure a transcript of their video to put on their website. This allows the search engines, such as Google, Yahoo and Bing, as well as many others, to grab up any keywords in the text that they would not pick up from the video file alone. This will only help you in getting your website ranked higher for your specific keywords.
Another reason customers get transcripts made of their videos is that they can easily use portions of the transcript for a free report they may want to give away to potential clients. Or they may want to turn the transcript into an e-book to sell. Many times they find this can pay for the cost of the transcription services possibly in a single sale of the e-book, depending on the price of the e-book and the length of the video to be transcribed.
Something else to keep in mind is that many people would much rather read a transcript than listen to an audio clip on your website. It is time consuming to sit in front of your computer while listening to a 30 to 60 minute audio. It's much simpler to be able to take it with you to read when you are waiting for an appointment or when it is more convenient. I know I have bypassed listening to an audio just because I wouldn’t have time to finish listening to it. If they had offered me a transcript of the material I could have read it in chunks as I had the time.
Also remember, some people are just not audio learners and do much better if they are able to read it themselves and digest the information at their own pace. It’s always best to offer both the option of an audio clip and a transcript, if at all possible.
Pioneer is making is extremely easy to send your video in for transcription. They have three options on their website at http://www.pioneer-
# # #
Pioneer Transcription Services offers top-quality, fast and reliable business and legal transcription services. All digital file formats accepted. We have an easy-to-use file upload system. You can also mail your DVDs or CDs to us. Customer friendly! They can be contacted through their website http://www.pioneer-