"In today’s volatile marketplace investors want as sure a bet as possible. The formula for success is unmistakably clear in the beverage industry”, said Eric Ruehlmann, President and Founder of Stimulicious Brands, LLC and MINX - Infused Vodka Cocktail. “A beverage brand business is simple to execute, can be immediately monetized, is scalable, and offers a return on investment within 3 years or less. MINX has all the ingredients for success!”
The beverage industry success formula: 1) Find a unique product or brand that is fundamentally different and/or can disrupt existing markets or create a new market; 2) partner with a leading celebrity for product/brand endorsement and validation; 3) give back a portion of product sales to a great cause and create positive change (build this into the marketing plan and celebrity endorsement promotion); and lastly, get funding to properly execute production, distribution and marketing.
Some recent examples of success in the beverage industry:
Skinnygirl Cocktail sells to Beam Global Spirits for $120 Million. Bethenny Frankel founder of the brand, only 18 months in business, and minimal distribution under her belt (NY, NJ and FL) successfully completed a ground breaking financial transaction. Her exposure on “The Real Housewives of NY” and her ability to market the brand to women prompted Beam Global to get involved.
Avion Tequila and Pernod Ricard announce a joint venture. Pernod (second largest drinks company in the world) will produce and promote the tequila brand, holds a minority interest in the joint venture and becomes the exclusive worldwide distributor of the brand. This after Avion has been in business for only 12 months. Avion, a once unknown and unavailable brand gains notoriety after being on the HBO hit series “Entourage”
Ciroc Vodka owned by Diageo has been in the US market for over 10 years without any success. It is not until Diageo partners with celebrity Sean Combs (P Diddy) that the brand’s sales ignite and make it a contender in the crowed ultra-premium vodka segment.
And just announced in late August 2011; a brand not even on the shelf (Street King Energy Shot) combines the success formula perfectly. Take a brand and create a three way partnership with a huge celebrity, Curtis Jackson (50 Cent) add Big Red Soda Co. to assist with sales and distribution and mix-in Pure Growth Partners for venture capital, marketing & charity giving to a worthy cause.
"The MINX beverage brand is already a proven winner. It has been test marketed with distributors, retailers and the end user (21-35 year old consumers). With proper funding MINX can easily attract A-List celebrity endorsement, establish wide-scale distribution/
About MINX and Stimulicious Brands
A start-up beverage company with a unique brand called MINX. Two products have been created; MINX hXc and MINX xXx. MINX hXc is the first sparkling vodka cocktail infused with aphrodisiac herbs and MINX xXx is a liquid dietary supplement, which supports sexual health and energy. The MINX brand offers considerable opportunity within a combined billion-dollar beverage category; the $500 million ready-to-drink alcohol cocktail category and the $500 million liquid energy shot category. The MINX brand converges these two very different beverage categories with its unique herbal-aphrodisiac formula.
Additional information about MINX can be found at http://www.drinkminx.com
