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NHS drug clinic turns to QR Codes

The Club Drug Clinic has launched this week and is using QR Codes at the heart of its information campaign to reach out to London clubbers.

 
PRLog - Sep. 28, 2011 - The Club Drug Clinic has been set-up by a team of specialist doctors, nurses, counsellors and psychologists based at the Chelsea & Westminster Hospital who are all experienced in helping people who experience problems stemming from the use of drugs.  The team offer a wide range of help to drug users including: information and advice, assessment of problems and planning on how to improve the situation, medically assisted withdrawal from substances (sometimes know as “detox”),  talking treatments to help users make the changes they want and stick to them, and  sexual health screening.

The Club Drug Clinic have been helped with their launch by QRpro.uk  (a British based provider of QR Code services) who have provided the use of their QR Code generation, tracking and scheduling software as well as designing and producing branded stickers and promotional posters for the Club Drug Clinic free of charge.

Dr Owen Bowden Jones a Consultant Psychiatrist at the Addictions Directorate of Central and North West London NHS Foundation Trust and co founder of the Club Drug Clinic commented:

“ The Club Drug Clinic is a new clinic aimed at providing information and help to clubbers who use recreational drugs.  As part of the launch we looked at new interactive ways to target clubbers and QR Codes provide us with the perfect way to get our message to them.  The stickers and posters which contain compact QR Codes will initially be placed on toilet doors, washroom mirrors and other high traffic areas in 10 clubbing venues throughout London and when scanned will take the clubber directly to our mobile website which contains useful information and confidential contact numbers which we would encourage clubbers to use.

Nial Chapman from QRpro commented:

“We are happy to support the important work of the Club Drug Clinic and feel that the use of QR Codes in this setting is the perfect way to get the message across to an audience that will be perceptive to their use.   The system tracks the number of scans across all the venues providing additional useful statistical information to the Club Drug Clinic as well as allowing them to change the target of the QR Codes at any stage of the campaigns life.”

ENDS

LINK: http://www.clubdrugclinic.com
http://www.qrpro.co.uk

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Source:Lise Coatantiec
Location:United Kingdom
Industry:Health, Marketing, Technology
Tags:www.Qrpro.co.uk, QRpro, NHS, drug clinic, qr code, Software, 10 yetis, pr agency
Shortcut:prlog.org/11675116
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