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New Research Reveals That a True 360 Degree View of Your Customer Improves Satisfaction & Retention

Aberdeen Group Identifies Customer Relationship Management (CRM) Software as an Integral part of Maintaining a True 360 View of your Customer

 
PRLog - Sep. 27, 2011 - BOCA RATON, Fla. -- Boca Raton, FL – September 27, 2011 – Aplicor, the developer of Cloud Suite 7, the cloud-based CRM and ERP business solution for small/medium organizations, is proud to have met the best-in-class criteria for CRM solutions as described in the Aberdeen report, “Leveraging the 360 Degree Customer View to Maximize Up-Sell and Cross-Sell Potential”.

“Aplicor is on the cutting edge delivering the next generation CRM and ERP business solution in the cloud… this is not your grandfathers CRM/ERP of days gone by.  Aplicor has taken a generational leap in software design and functionality to meet the everyday CRM and financial needs of small and medium companies, and they don’t have to pay enterprise fees to use it,” said Chris Clinton, Aplicor VP of Worldwide Sales, Channel & Marketing.

Aplicor’s Cloud Suite 7 integrates complete Customer Relationship Management (CRM) features and functionality in a single business solution, empowering your sales, marketing and support teams to centrally track sales opportunities from lead generation through sales close and eventually contract renewal. All personnel who contact customers and leads will be on the same page, coordinating their efforts through Aplicor’s central repository and business suite.

Findings from the Aberdeen Group research report “Leveraging the 360 Degree Customer View to Maximize Up-Sell and Cross-Sell Potential” published in September, and prepared by Peter Ostrow, Research Director, Sales Effectiveness, indicate that companies with more accurate and timely information about their prospect or customer can more efficiently respond to communications, ensure customer satisfaction with better service and drive toward a larger lifetime value of each account, customer or client.

“We are pleased that Aplicor’s Cloud Suite 7 meets the best-in-class criteria for CRM solutions as described in the Aberdeen report,” according to Jason Villella of Direct Med Supplies.  “After researching numerous CRM & ERP companies, I choose Aplicor’s Cloud Suite 7 because of its functionality, advanced technology and it's seamless CRM integration. Aplicor meets the needs of my business and provides great customer service and account support.”

According to Aberdeen Group’s Peter Ostrow author of the referenced study, “Whether driven by lack of product differentiation, insufficient revenue growth, competitive pressures, or simply the need to improve the prospect/customer experience, companies are seeking to better understand their customers in order to more effectively acquire, retain and profitably monetize their business.”

"Aplicor's new version is a big improvement on a great product. We use Aplicor CRM to handle all of our sales, customer support and marketing activities in the cloud and we can't wait to start using the new release to reap the benefits and efficiencies it can offer our growing company." - Scott Adams, CEO, MobileHelp

A “360 degree view of the customer” has become a common phrase used by Customer Relationship Management (CRM) solution providers. Indeed, these solutions can provide much of the account information needed to understand customer attributes and track and manage communication. Yet for transactional data, Enterprise Resource Planning (ERP) solutions that form the operational system of record of the business provide a missing link to complement the view; customer interactions are also captured in contact center systems; and for behavioral input, marketing automation deployments also contain valuable knowledge of the customer.

The bottom line here: with so many data repositories representing valid customer data, how can companies effectively establish a “single version of the truth” regarding their prospect or customer?  This is where the seamless integration of a solution suite like Cloud Suite 7 can handle front and back office operations to improve a company’s vision.

To access your free copy of Peter Ostrow’s research report, “Leveraging the 360 Degree Customer View to Maximize Up-Sell and Cross-Sell Potential” visit Aplicor's home page

Aplicor Cloud Suite 7
True cloud based CRM and Financial solution for small and medium companies in one fully integrated suite.  Special attention was given to the AXIOM (Aplicor XML Integration Object Model) Web Services Gateway which exposes Aplicor Data Services (including XML schema, Web Service Definition Language (WSDL) document and complete data dictionary) and permits system administrators to create their own Web services integration in a graphical environment using industry-standard XML and Simple Object Application Protocol (SOAP) requests.

The Transformational User Experience (TUX) – TUX, a powerful graphical interface, reduces the learning curve for all companies, to a minimum. Through TUX, companies are no longer bound by traditional SaaS constraints, but are now free to both create workspaces mirroring day-to-day processes and fine-tune the application around evolving business needs.

Empowering Companies – Aplicor Cloud Suite 7 drives business agility through advanced CRM functionality and powerful tools to include the business process designer. The business process designer is where companies are able to configure and model unique organizational workflows through The Transformational User Experience.

True Cloud Software – Aplicor Cloud Suite 7, a true cloud software solution, is both optimized to integrate with existing cloud solutions and Microsoft Azure ready.

About Aplicor, LLC
Aplicor, based in Boca Raton, is a global cloud-based software company delivering a cloud suite of business management solutions. Aplicor’s cloud suite technology consolidates both front and back office information to serve up a single and integrated business system. The Cloud Suite 7 technology provides customers the flexibility and simplicity they need in advancing their customer relationships and creating a competitive advantage.

Aplicor’s SaaS cloud suite technology is not only built for the future and highly scalable but, is a subscription-based solution, accessible from anywhere and from any device, secure, easily to use and optimized to integrate with both legacy systems and new technologies.

Contact:
James Arnott
Director of Marketing
Aplicor, LLC
1515 South Federal Highway – Suite 306
Boca Raton, Florida 33432 Ext. 1128
jarnott@aplicor.com
www.aplicor.com

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Aplicor LLC is a global cloud-based software company delivering a cloud suite of business management solutions. Aplicor’s cloud suite technology consolidates both front and back office information to serve up a single and integrated business system..

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