Winners were announced at a reception on September 21, 2011 at the Metropolitan Pavilion in New York City.
“We are honored to be chosen from among the many qualified businesses considered for this award,” said Jenifer Alviani, VP of Brand Development for Vintner’s Circle. “The integration of social media into our marketing program is a natural for our business and it is exciting to be recognized for our innovation and creativity.”
Vintner’s Circle uses social media to inform, educate, entertain and solicit feedback from customers. The posting of news, special events, limited edition wines, wine lifestyle articles and recipes are among the many ways Vintner’s Circle creates a dynamic presence among its clientele in order to increase visibility and sales.
“Vintner’s Circle is about making and sharing great wine with friends and family,” said David Schmeltzle, President of Vintner’s Circle. “Wine making is a very social activity, we wanted to create a social forum for our customers to share their wine making experiences.”
Two Time Best Practice Award Winner
This is the third year in a row that Vintner’s Circle has been selected as a Best Practice Finalist. The winemaking franchise also is the winner of the 2010 Best Practice Technology award based on its efficient technology infrastructure designed to enable franchises to manage their brand, sales, inventory and workflow.
The New York Enterprise Report (www.nyreport)
Great franchise opportunity.
For more information about franchising and Vintner’s Circle winemaking shops, visit http://www.VintnersCircleFranchising.com