Workers Need Jobs-This is How They Will Get Them!

Sept. 26, 2011 - PRLog -- Norristown, PA – September 26, 2011 –Job interviews are broken! Traditionally, job candidates are passive participants in the interview responding to questions and hoping the interviewer understands their potential value to the company- unfortunately with this approach many good candidates are passed over and poor candidates hired. Active Interviewing informs readers how to use personal branding, sales skills, and an interview presentation to “sell” themselves into the position. Using an active sales approach and an interview presentation, job candidates become active participants in the interview, guide the interview, and make sure the hiring manager clearly understands the value they will provide the company- important interviewing winning information.

Innovative Career Services announces the publication of Active Interviewing: Branding, Selling and Presenting Yourself to Win Your Next Job. This ground-breaking new book, authored by Eric Kramer and published by Course Technology PTR- part of Cengage Learning, provides strategies that alter the basic dynamics of job interviews improving interviews for both job candidates and hiring managers. Written for job seekers at every professional level, Active Interviewing provides easy to understand and quick to implement strategies and techniques job seekers can use to actively communicate how their background and experience matches the critical job requirements and why they are an excellent candidate for the position.

“Traditional strategies used to prepare for and participate in an interview no longer work in today’s hyper-competitive employment marketplace.” said Eric Kramer. “Job candidates need to understand they are independent service providers selling their services to potential employers. As independent service providers, they need to approach their job search as a sales process and the interview as a sales opportunity. Like any successful sales person, they need to identify their value proposition, differentiate their services, and use a presentation to clearly communicate why they are the best choice for the position.” Active Interviewing is a unique approach that addresses the new realities of the current employment marketplace.
Active Interviewing: Branding, Selling and Presenting Yourself to Win Your Next Job. is written in a job-seeker-friendly style that logically introduces a bold new active approach to winning interviews. In addition, the book integrates with an online site www.activeinterviewing.com where readers get access to FREE interview services including 1:1 interview coaching, webinars and an expert review of an interview presentation.

No career coach, recruiter, training program, or interview book can guarantee a job. However, the Active Interview approach guarantees readers four important things:
•   Readers will be fully prepared for interviews.
•   Readers will have an excellent interview presentation to use in interviews.
•   Readers will be far more confident and less anxious going into interviews.
•   When the interview is over, readers will feel like they did a good job, and will be proud of their performance.
An impressive guarantee for an interview book, wouldn’t you agree?

For more information about Active Interviewing: Branding, Selling and Presenting Yourself to Win Your Next Job, please visit www.activeinterviewing.com.


About the Author
An accomplished career coach and consultant, Kramer has used his clinical psychology background and extensive business experience to help thousands of individuals manage and advance their careers. Kramer started his career as a clinical psychologist before becoming a thriving entrepreneur in software development and a sought-after career consultant. He has worked for both large and small companies, including serving as senior career consultant and career center manager for two of the country’s largest career transition firms. As a senior consultant, Kramer worked with hundreds of job searchers individually and in groups teaching them job search skills and coaching them through their interviews. Based on his background in psychology and through his work with transitioning professionals, Eric has become a career expert.

Kramer has authored two books, published by Cengage Publishing, “1001 Interview Strategies” and “1001 Networking Strategies” and publishes a blog "Interview Your Best". Kramer is also the developer of the iBest Interview Presentation- www.interviewbest.com – and Twitters as @InterviewBest.

Eric earned a bachelor’s degree in psychology from the University of Hartford and a Masters degree in Counseling Psychology from American University. He is trained in Positive Psychology Coaching and is licensed as a psychologist in the state of Pennsylvania.