STYLO is an Asian fashion entertainment concept created to engage the sophisticated
international audience that world class sporting events bring. Launched in Kuala Lumpur to promotethe 10th Malaysian Formula One by Her Majesty the Queen of Malaysia, Professor Jimmy Choo OBE and Mercedes-Benz, its bold and sometimes decadent style of fashion parties often used avant-garde fashion creations as its excuse, themed theatrical presentations as its tool, socialites and celebrity
supermodels as its participants and the well-heeled audience as its ardent supporters.
Its concept with the tagline “fashion’s merely the excuse” and all parties being strictly by invitation and recommendation only quickly spread to several cities in Asia and has found its way to London enroute to the 2012 Olympics with ‘The 7 Deadly Sins: Recycling is the new Black’; which STYLO ran successfully with Mercedes-Benz in 2008 and Lamborghini in 2009. The 7 Deadly Sins will debut with fashion and Bollywood in Mumbai next month for the upcoming Indian F1 as offcial party of the Mercedes Petronas F1 Team. It's 2012 Stylo-lympics preview was held on the first Sunday of Fashoin week with Professor Jimmy Choo as Guest of Honour at Home House, 21 Portman Square.
However, there was no established fashion designers pushing ready-towear possibilities to buyers but rather a bunch of emerging, hungry young ones that wowed the fashion-savvy London crowd with their collection made out of 108kg of recycled wastes transported from Asia.
STYLO is headed by leading Malaysian PR practitioner, Dato’ Nancy Yeoh who is also Chairman of the Ford Models Supermodel of the World Search in Malaysia, and teamed up with Jonny Dodge UK Entrepreneur and well known leisure tycoon, to create this amazing event.
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GP Management is a full service agency incorporating marketing services, event management, PR and business development., founded by Jonny Dodge