Savvy IAQ & Environmental Companies Prepare if 2nd Recession Hits Industry

PRLog (Press Release) - Sep. 22, 2011 - The Dow today closed down just over 3.5% wiping out any gains previously recorded in 2011.  Today alone, investors witnessed $500 billion being wiped off the books.  Many in the political and financial arenas say the U.S. and global economies may be inching closer to a second recession.

A recession is a business cycle contraction that includes a general slowdown in the economy.  The last recession took place over 18 months from December 2007 through June of 2009.  It is still fresh in most business professionals’ minds as they struggled to weather the crisis through tough business decisions and in many cases reinventing the way they do business.  

Many companies in the indoor air quality (IAQ) and environmental industries were especially hard hit as a significant percentage of their business is related to new construction, property sales and remodeling activities.  “What we witnessed in the IAQ and environmental industries were companies that survived and even prospered during the last recession had a willingness to embrace new ways of conducting business and especially new venues for marketing and public relations,” reported Paul Cochrane, President of Cochrane Associates and the IAQ Video Network, a leading industry marketing consulting firm.  “Some companies didn’t make it through the recession, but those that embraced the internet, social media, online videos and other modern marketing techniques found ways to reach customers and prospects while stretching their marketing dollars.  We’ve noticed an increase in the number of inquiries into our marketing and public relations services in the past month as more companies look to position themselves if the second recession materializes.  Many of these companies are looking to tighten their budgets by outsourcing more of their marketing to firms such as ours that specialize in doing just that for significant savings,” he continued.  

Industry professionals can learn more about marketing their IAQ and environmental businesses by contacting info@cochraneassoc.com, visiting http://www.cochraneassoc.com & http://www.IAQTV.com, or calling (602) 510-3179.

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About Cochrane & Associates, LLC
Cochrane & Associates is a business development, public relations and marketing consulting firm that specializes in the environmental, mold, asbestos, lead and indoor air quality industries. The company has worked with many of the industries’ leading institutions and companies. They are also the innovators behind the IAQ Video Network.